Pelatro recognized in Forrester’s Now Tech: Customer Analytics Technologies, Q1 2022 report.
Pelatro has been recognized by Forrester in their Now Tech report on Customer Analytics Technologies Q1 2022. Forrester has based their analysis of the customer analytics technology market on vendors’ market presence and functionality. According to the Forrester report, customer analytics technologies can be used to increase customer lifetime value (CLV), drive loyalty, and improve […]
Pelatro has been recognized among notable vendors in the Loyalty Technology Solutions Landscape Q4 2022 by an independent research firm.
Pelatro was recognized by Forrester in their Loyalty Technology Solutions Landscape Q4 2022.
According to the Forrester report, The Loyalty Technology Solutions Landscape, Q4 2022, “Loyalty technology solutions have traditionally been sold with all the capabilities a marketer needs to set up and run a loyalty program. But in recent years, consumer demands for seamless customer experiences (requiring integrated marketing analytics, journey orchestration, and offer management) and downward economic trends heightened the pressure on brands to reduce the overlap between loyalty technology platforms and the broader marketing technology (martech) ecosystem. As a result, many companies now seek loyalty technology vendors that offer more modular solutions so they can pick and choose the capabilities that best fit their needs.”
The Forrester report also states that “B2C marketers should use this report to understand the value they can expect from a loyalty technology solutions vendor, learn how vendors differ, and select one based on size and market focus.”
Pelatro has been recognized among notable vendors by Forrester in their Cross Channel Marketing Hubs Landscape Q1 2023.
Forrester in its recent vendor landscape report on Cross Channel Marketing Hubs Q1 2023, recognized Pelatro as one the notable vendors in Telecommunication, Financial Services, and Insurance space. According to Forrester, one can use cross-channel marketing hubs (CCMHs) to understand individual customer needs and preferences, orchestrate contextually relevant customer experiences, and optimise brand strategy for maximum […]
