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CXO, Telenor group OpCo Pelatro’s campaign management solution comes with powerful segmentation capabilities and highly contextual real-time triggers that allow personalization at scale. User friendly interface with constant upgrade to improve its usability and performance helps to shorten go-to-market time. It’s multi-wave and automation features, based on AI/ML, have improved the efficiency in campaign configuration […]

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Supun Weerasinghe Director & Group CEO Dialog Axiata Plc. Campaign Management needs tremendous flexibility as new requirements evolve every day and Pelatro scores high from technical and people perspectives. mViva’s cutting-edge technology framework not only optimizes the infrastructure but also accelerates time-to-market. From a people perspective, Pelatro has a better telco business understanding compared to […]

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Pradeep Shrivastava Chief Commercial Officer Robi Axiata Limited Bangladesh Pelatro’s campaign management solution has enabled Robi to become more agile in providing segmented offers for its customers, by reducing the time-to-market (from offer conceptualization to launch). Their Integrated Campaign Management System gives segment managers the ease of creating, launching, and managing several campaigns concurrently, through […]

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Orsolya Sekerka Senior Vice-President & Head of IT Asia & Global Analytics Pelatro’s contextual marketing solution has been instrumental in driving personalized offerings across Telenor’s markets in Asia. The unique features in the platform have helped our business units address previously unknown patterns in customer behavior. Through the use of real-time analytics and advanced AI/ML-driven […]

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Khaldoun Sweidan Chief Commercial Officer, Umniah. “Pelatro’s CVM platform is far more dynamic and flexible compared to other solutions we have used. What previously took us weeks to change or launch can now be done in hours, allowing us to respond quickly to both market changes and customer behaviour. This agility has delivered clear business […]

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Ershad Pettiwala Commercial Director, Virgin Mobile UAE “From the start, Pelatro brought a strong partnership mindset rather than a typical platform-vendor approach. They were equally engaged in understanding our requirements, contributing valuable inputs, and supporting a smooth migration and successful execution of the platform. Post implementation, Pelatro has worked very closely with our teams, with […]

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Hiba Osman Chief Marketing Officer, Sudani (Sudatel Group) “Pelatro clearly understood our need to scale as our customer base and transaction volumes continued to grow. Operating across multiple African markets comes with very different requirements, and Pelatro’s ability to customise the platform by country made a meaningful impact.During a major transformation year for Sudani, including […]

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