The Role Of Machine Learning In Telco Marketing Today
With tens of millions of subscribers across multiple product lines like global system for mobile communications, broadband, WiFi and dongles…
Powering Hyperpersonalisation at Scale: The Pelatro Approach
In telecommunications, hyperpersonalisation is no longer optional — it is expected. Millions of subscribers, billions of daily events, and dozens of touchpoints generate immense and complex data.
Elevate your Campaigns Performance with mViva’s AI/ML Capability
The adoption of Artificial Intelligence and Machine Learning in Marketing has revolutionized the way marketers approach business challenges. There is no area where AI and ML cannot play a role in the entire spectrum of Marketing. When machine intelligence through AI/ML is combined with human EQ, marketers can actually approach any business problem from a […]
How Hyper-Personalisation is redefining telcos’ customer engagement approach
Recently, we concluded a successful webinar on the telcos’ approach to hyper-personalisation and its relevance and need for telecom. Frost & Sullivan’s Krishna Baidya, Head of CX Research, led the webinar along with Pramod K P, Chief Architect and Sudeesh Yezhuvath, COO at Pelatro. The webinar saw participation from people across telcos, vendors, and research […]
Data and Analytics- The silver bullet for telcos
Data and Analytics have proved to be the silver bullet for telcos to amplify their customer engagement. The competition from within the industry and external dominant players has shifted the landscape for telcos. To stay in the competition, telcos need to explore new revenue streams and find new ways to acquire, engage and retain subscribers. […]
The Business End of Real-Time Personalization at Scale: A Telco’s Perspective
When machines are in charge of making real-time analytics-based decisions for better customer experiences, accuracy and consistency of data with up-to-date contextual and behavioral information are very important. But is that sufficient? The Telecom Scale With the enormous growth in internet data usage over the past few years, modern telecom marketing analytics systems need […]
AI/ML – Adding a level of Dynamism to Telecom Marketing
Together, Artificial Intelligence and Machine Learning have witnessed phenomenal growth over the last 4-5 years and Telecom has been one of its biggest beneficiaries. Cognitive technologies have been helping Telcos optimize network/connectivity, enhance customer service, drive smarter marketing programs and much more. With 5G beginning to gain a foothold globally, AI/ML and Deep Tech have a more […]
Advantages of Big Data Analytics in the Competitive Telecom World
Big Data Analytics has made a splash in the telecom sector and is here to stay. Aside from boosting ARPU numbers, operators have turned to analytics to address various problems the market is rife with. These lie within three broad categories – increasing revenue, lowering acquisition and retention expenditure as well as reducing service costs. let’s see how Big […]
How Artificial Intelligence in Telecom Improves Customer Experience
Businesses are moving from transaction-based engagement to relationship-based engagement. Research indicates interesting statistics about customer service satisfaction levels. A survey by the White House Office of Consumer Affairs showed, among other indices, that 59% of consumers in the U.S would not hesitate to try a new company if they offered better customer service in telecom. […]
Why Telecom Needs to Gear up in the Fast-expanding IoT Ecosystem
The IoT landscape is growing bigger with each passing day. Smart thermostats, interactive fitness trackers, intelligent home appliances and driverless cars no longer belong in the world of fiction, but are being used by people around the world every day. Research by Gartner, estimates that the number of connected things that will be in use […]
