Customer Trust Report
Decoding telcos experience and perception of working with Pelatro. Pelatro, a leader in the contextual customer engagement space, recently conducted a customer trust survey to understand the experience and perception of top telecom leaders regarding their collaboration with Pelatro. The result of this survey highlights the significant benefits Pelatro customers have witnessed across different […]
Context-driven Personalisation – the next phase of customer engagement for telcos
The impact that telecommunication companies have on our everyday lives cannot be understated. For example, in a country like India, the world’s second-largest telecommunications market, the industry is said to have enabled 35% of the country’s GDP during the pandemic. From the consumption of content to gaming and browsing, telcos have made a massive contribution […]
Why Telecommunications Companies should consider Gamification to Revitalize the Customer Experience
With telecommunications services (telcos for short) attaining commodity status and intrinsic loyalty depleting at alarming rates, there is a felt need for telcos to reinvent themselves and stay relevant in the minds of customers. Telcos across the globe—small or large, market leaders or challengers—face similar concerns of losing customer mindshare alongside wallet share. But they […]
How Hyper-Personalisation is redefining telcos’ customer engagement approach
Recently, we concluded a successful webinar on the telcos’ approach to hyper-personalisation and its relevance and need for telecom. Frost & Sullivan’s Krishna Baidya, Head of CX Research, led the webinar along with Pramod K P, Chief Architect and Sudeesh Yezhuvath, COO at Pelatro. The webinar saw participation from people across telcos, vendors, and research […]
Decoding the Customer Engagement puzzle for telecom operators
Amazon gets almost 35% of its revenue by engaging its customers through a recommendation engine. Netflix recommendation engine also generates over USD 1 billion per year in revenue. Many businesses have scaled their customer engagement to new heights that transformed into business benefits. But we do not hear a similar success story in telecommunication. Why is it so?
Innovating customer experience through contextual marketing
The digital revolution, fast-tracked by the pandemic, has reshaped the customer’s perception about how they want to be served. Telcos can no longer ignore the need to digitally transform to meet digital-first customers’ discerning, shifting expectations. Product innovation has long been the key focus for telcos to entice new customers, engage the current ones and […]
How can Telcos make billions with the right data monetization strategy?- PART 2
In our previous article on data monetization, we discussed about the myriad of critical challenges faced by telcos while monetizing data. And now in this part 2 of the same article, we shall focus on some key step that might help in tackling the challenges revolving around data monetization The first few steps to take With their […]
How can Telcos make billions with the right data monetization strategy?-Part 1
The revenue trends have shifted. There is no doubt about it – the data monetization has taken center stage! Not just that, but the way how telecom operators are utilizing their data has undergone a big transition! Telcos have a veritable pool of customer behaviour data, probably more than any industry. The massive gold mine of data […]
Why CLV is of great importance in the telecom industry
What is your customer worth to you? This is important because it determines if it makes sense to keep that customer in the ecosystem or let them go. As telcos see a heavy movement of subscribers’ entry and exit daily, customer lifetime value or CLV becomes an important KPI to track. The era of mass […]
Stateless Customer Journey Management Framework from Pelatro
Dynamics of customer targeting change by the hour and ability of Telcos to quickly adapt to the nuances using flexible, yet robust campaigning mechanics will define Customer Centricity practices of modern-day marketing. Customers go through various micro-moments of experience during their engagement with the Telco and it is important to track such journeys closely so as to […]
