“Pelatro’s ability to process and analyse large volumes of customer data in near real time, combined with deep telecom integrations, enable Grameenphone to deliver more contextual and event-driven customer engagement. The platform’s data-driven decisioning and technical flexibility have made it a strong fit for our evolving customer engagement needs.”

“Pelatro clearly understood our need to scale as our customer base and transaction volumes continued to grow. Operating across multiple African markets comes with very different requirements, and Pelatro’s ability to customise the platform by country made a meaningful impact.During a major transformation year for Sudani, including a complex billing system migration, Pelatro demonstrated strong ownership and 24/7 operational support, proving to be a reliable partner throughout our journey.”

“From the start, Pelatro brought a strong partnership mindset rather than a typical platform-vendor approach. They were equally engaged in understanding our requirements, contributing valuable inputs, and supporting a smooth migration and successful execution of the platform. Post implementation, Pelatro has worked very closely with our teams, with swift responses and deep involvement across key initiatives. Beyond day-to-day operations, they actively support our long-term planning, and we are already working together on building a multi-year roadmap. Today, Pelatro feels like an extension of the Virgin Mobile UAE team.”

“Pelatro’s CVM platform is far more dynamic and flexible compared to other solutions we have used. What previously took us weeks to change or launch can now be done in hours, allowing us to respond quickly to both market changes and customer behaviour. This agility has delivered clear business impact — we have seen improved retention, a significant reduction in churn, and a tangible increase in ARPU through more dynamic, sequential promotions. Alongside the technology, the Pelatro team has been consistently supportive and highly responsive, adding real value to our growth journey.”

“The mViva platform’s robust, APIs-first architecture and seamless integrations with our data and cloud stack ensure high performance, scalability and operational resilience at scale. Its support for horizontal and vertical scalability, high availability and fault tolerance enable continuous campaign execution with zero service disruption. For a high-volume telecom environment like Grameenphone, this reliability gives our teams the confidence to support evolving business requirements while maintaining consistent platform performance.”