mViva Customer
Engagement Hub
We deliver the right campaigns, to the right customers, in real time.
Solutions
Campaign Optimization
Journey Orchestration
Audience Segmentation
Omni-Channel Campaigning
Retention Enhancer
Audience Enrichment
Build Your Own Model
AI/ML Capabilities
Campaign Optimization
A/B Testing
Check out responses to specific offers from a statistically selected set.
Multivariate Testing
Send out multiple variations of similar offers to a statistically sampled base.
Pilot Campaign
Test out pilot campaigns on a closed user group.
Preferred Language
Communicate with your customers in their preferred language using AI/ML technology.
Preferred Channel
Employ AI/ML technology to choose the right channel for your campaigns, thereby increasing conversions.
NBO (Next Best Offer)
Automatically target your customers using the most appropriate offer at any given time.
Champion Challenger
Compare all your campaigns simultaneously to determine which one is your champion.
Round Robin
Reward your customers based on their speed of response.
Using mViva solutions, a large telco in Asia executed a little over 3,700 campaigns/month with a turnover of 1.6 billion offers to result in 1.2 million rewards/hour.
Journey Orchestration
State Flows
Track and influence your customer’s journey.
Automate Engagement
Monitor and automate necessary interventions throughout your customer’s journey with the help of AI/ML.
Monitor progress
Monitor the progress of each customer to ensure appropriate interventions and to generate reports.Audience Segmentation
Segment Shatter
Automatically identify segments and clusters with the help of mViva’s AI/ML technologies.
Profiler
Profile your customer with hundreds of parameters updated in real-time.
Trigger
Capture the context using triggers in real-time.
Segment Discovery
Discover micro-segments for effective targeting of campaigns.
Custom Lists
Use lists generated by third-party applications to further enhance your engagement with customers.Omni-Channel Campaigning
Follow the Customer
Track your customer’s journey in real-time across all channels.
Digital Interaction
End-to-end digital engagements across different applications, websites, and a variety of social media channels.
Capture Context
Contextualize campaign messaging to send relevant and appropriate messages across different channels.Retention Enhancer
Churn Propensity Model
Design retention campaigns through accurate predictions of customer churn.
Churn Score
Rate your customers through churn scoring to determine the value of your customers and to prioritize targeting accordingly.
Retention Campaigning
Measure the performance of retention campaigns by the NBO module to deploy campaigns with the highest probability of success.
A leading telco in Asia was facing extremely high churn rates and to contain exiting customers, Pelatro deployed its retention enhancer solution to improve messaging accuracy by 85% and customer retention by 96%.
Audience Enrichment
First-Party Data Integration
Source first-party customer insights to get a holistic view of the market when designing targeted advertising campaigns.
Facebook Conversions API (CAPI) Integration
Built-in CAPI that allows you to share significant events such as offer acceptance or liking of a product on Facebook. This helps in effective targeting while protecting the customer’s privacy.
Seamless Downstream Integration
Enables you to connect with customers on their social media handles and relays digital ads through programmatic advertising and DSP integration.Build Your Own Model
Data Sets
Define metadata for different features, identifiers, and labels.
Rich Pre-Processing Support
Support for various pre-processing techniques like outlier removal, normalization, missing values, and more.
Supervised and Unsupervised Algorithms
Includes several algorithms for both supervised and unsupervised training to try different approaches to a similar problem.
Modeling Support
Train multiple models for the same problem and compare their performance.
Seamless Deployment
After a model has been trained, it can be deployed into production seamlessly.AI/ML Capabilities
NBO (Next Best Offer)
Target multiple offers to the same customer. These offers are tailored-made to match each customer’s preferences.
Intent to Segment
Automatic selection of a relevant segment based on the intent of the marketer.
Offer Suggestions
After identifying a segment, get suggestions on offers best suited for each customer.
What-if
Estimate the performance of different offers in a selected segment. You can also tweak your parameters depending on what offers work best for you.
Customer Lifetime Value
Using AI/ML, identify the value of your customers over a user-defined period of time.
