Success Stories

The telecom operator wanted to create a 360-degree customer profile to run 'segment of one' marketing campaigns in real-time. But the existing solution lacked AI/ML capabilities to do real-time analytics, configure AB testing models, and execute, monitor, and evaluate the campaign effectiveness. Download case study

The client needed a new-age solution to rejuvenate its Loyalty Management program. In-house built legacy systems had started wearing out. mViva Loyalty Management System from Pelatro has added a level of dynamism allowing the client to analyse each customer (on behaviour) and channel relevant offers to a signed-up base of 13 million across multiple channels. Download case study

There was an imminent need for the client to replace legacy systems with a Contextual Marketing platform which supports an integrated approach to campaigning in the digital era. 4 years since the inception, multiple teams at the client use mViva Contextual Campaign Management Solution to design and drive hundreds of campaigns for both subscribers and retailers with tangible revenue impact. Download case study

A top Telco was seeking an end-to-end Multi-Channel Campaign Management solution capable of handling large volumes of data and deliver advanced features. Pelatro deployed a flexible Contextual Campaign Management platform which today processes 83 billion xDRs/day generating 1.6 billion offers/month with 20% incremental revenue. Download case study

Reeling under high churn rates, the client sought a comprehensive solution for managing CLV. Pelatro was tasked to develop a Campaign Management practice from scratch which included implementation, integration, resource management, training, and handover. Today, the client manages the platform independently processing 16 billion CDRs resulting in 54 million offers/month. Download case study

A leading CSP in the Caribbean was seeking an AI-ML based Contextual Marketing which could tap into the potential for higher ARPU. An end-to-end Campaign Management solution was deployed to run one-to-one marketing campaigns based on micro-segmentation resulting in 5% revenue impact and 16% avg. churn reduction Download case study