Contextual personalisation
in real-time for your customers.
Empowering retail banks to marry context and messaging with insights to deliver the best customer experience through contextual. personalised and real-time campaigns
mViva for Banks
Deliver context and purpose driven digital customer engagement
Pelatro’s mViva enables retail banks to act fast, make changes quickly to the campaigns and take decisions in real-time and at scale to overcome challenges such as churn, falling customer revenue, inferior customer experience, cross-sell and upsell and customer journey orchestration. mViva helps retail banks identify customer needs based on past interactions, browsing history, behaviour and other insights and target them with the right offers, such as new credit cards, saving plans, offers on loans, insurance plans and more via preferred channels in real-time.
mViva Digital Customer Engagement Hub encompasses both campaign management and loyalty management capabilities to deliver relevant, contextual, and personalised customer engagement.
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Some of the key elements in mViva for banks are
Real time interactions at scale (billions of transactions per day)
Customer journey orchestration at segment of one level
AI and ML driven customer engagement
Multi-dimensional customer analytics for holistic customer profiling
Personalised offer presentment using AI on the preferred channel and at the preferred time.
Highly user friendly, intuitive and GUI based – no scripting and coding – thus empowering the marketer.
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Solution Features
Create value driven customer interaction with mViva
mViva offers a variety of features that help banks to achieve contextual marketing and thus increase the relevance of their offers. It uses machine learning algorithms to assist users in creating optimal campaigns.
Engage your customer in real-time in your preferred language and on preferred channels to improve conversions. Run AB Testing, multi-variate testing, and pilot campaigns to test different offers and automatically target your customers using the Next Best offer.
Deliver more value to your customers with purpose-driven customer journeys. Track and influence your customer’s journey through state flows, automate engagement with AI/ML and monitor progress with necessary interventions.
Identify customer interactions that matter the most for business. mViva lead management lets you collect and curate high-value leads. The system can generate insights for collective behaviour of leads in the funnel, suggest highly relevant ML-assisted offers, and push high vale leads into journeys through state flows. You can enrich data from third-party partners to have a holistic view of each customer.
Use Segment Shatter to automatically identify micro-segments and clusters with the help of mViva’s AI/ML technologies. Profile customers with hundreds of parameters updated in real-time use third-party lists to enhance customer engagement.
Improve your customer retention through accurate churn prediction and retention campaigns. You can also measure the retention campaign performance using the NBO module to deploy campaigns with higher success probability.
Source first-party customer insights for a holistic view when designing targeted advertising campaigns. Built-in CAPI allows you to share significant events such as offer acceptance or liking of a product on Facebook. This helps in effective targeting while protecting the customer’s privacy. Seamless downstream integration lets you connect with customers on their social media handles and relays digital ads through programmatic advertising and DSP integration.
Leverage AI/ML to elevate customer interactions
Accelerate your organization customer engagement with mViva’s AI/ML driven customer insights to deliver contextual personalisation at scale and create value driven interactions
- Obtain a 360-degree view of each customer in real-time.
- Engage with each customer across digital and traditional channels.
- Drive targeted, personalized, contextual, and relevant campaigns.
- Improve loyalty thereby materially reducing churn.
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