A/B Testing
A/B Testing to check out responses to specific offers from a statistically selected set.
Customer Engagement
Transforming interactions and elevating experiences through AI-enabled customer engagement with mViva
Personalisation
Deliver the most relevant experience in real-time to your customers at scale. mViva helps you deliver a seamless omnichannel engagement to enable your customers meet their objectives. Continuously delivering on-target personalization is the most effective way to build customer trust and brand loyalty.
Persona-based and always on ML-driven customer journey orchestration
AI generated personalised offers
AI/ML driven engagement scoring and interest deduction
Customised menu for navigation
Personalized banner for plans that the user had shown interest
Personalized native content on the web/app
Campaign Optimization
Elevate your marketing efforts with the campaign optimisation solution designed to maximise the efficiency and impact of your campaigns. Using advanced analytics, AI/ML, closed loop and end -to-end capabilities, mViva allows you to refine targeting, track performance across multiple channels, identify high-performing segments, and make data-driven decisions to continuously improve your campaign results.
A/B Testing to check out responses to specific offers from a statistically selected set.
Multivariate Testing to send out multiple variations of similar offers to a statistically sampled base.
Pilot Campaign to test out pilot campaigns on a closed user group.
7 Channel to communicate with your customers in their preferred language and channel using AI/ML.
Automatically target your customers using the most
appropriate offer at any given time.
Compare all your campaigns simultaneously to determine which one is your champion.
Reward your customers based on their speed of response.
Journey Orchestration
Unlock the full potential of value-driven customer interactions with our journey orchestration solution. mViva leverages advanced analytics, AI/ML, and other cutting-edge technologies to map, manage, and optimise every step of your customer journey with the brand.
State Flows to track and influence your customer’s journey.
Automate engagement to monitor and automate necessary interventions throughout your customer’s journey with the help of AI/ML.
Monitor progress of each customer to ensure appropriate interventions and to generate reports.
Omnichannel Campaigns
Orchestrate campaigns that seamlessly integrate and optimise customer interactions across all touch points. mViva leverages AI/ML to deliver real-time insights and personalised content, thus enhancing omnichannel engagement.
Empower your marketing efforts with a holistic approach that drives customer satisfaction, loyalty, and conversion rates through a truly integrated omnichannel experience.
Follow the customer to track their journey in real-time across all channels.
Digital Interaction for end-to-end digital engagements across different applications, websites, and a social media channels.
Capture Context to contextualize campaign messaging to send relevant and appropriate messages across different channels.
Retention Enhancer
mViva’s retention enhancer is designed to keep customers engaged and loyal to the brand. Leveraging AI/ML, Gen AI, and advanced analytics, mViva identifies customers with a high propensity to leave by analysing behaviour patterns and engagement metrics.
The solution provides actionable insights and predictive analytics to proactively address churn drivers and implement targeted retention strategies.
Churn Propensity Model to design retention campaigns through accurate predictions of customer churn.
Churn Score to rate your customers through churn scoring to determine the value of your customers and to prioritize targeting accordingly.
Retention Campaigning for measure the performance of retention campaigns by the NBO module to deploy campaigns with the highest probability of success.
Are you ready to see how mViva can transform your business?
Explore the powerful features of the tool and how it helps you in achieving your business goals
