Enabling you with the right tools to take your Customer Acquisition game to the next level.
Our patent-pending ML algorithms help you score the leads based on multiple factors to identify, grade, track, and interact with high-value leads by curating automated journeys, thus improving conversions and lowering customer acquisition costs.
A holistic multi-dimensional lead enrichment to give you a complete picture of your prospect’s needs, actions, behaviours and more.
Lead Enrichment through
Native Web/App SDK
CRM,CXM, other system data
Third party partner data
Nudge leads through ML-driven personalised interventions towards desired behaviour/actions
Lead nudging through:
Web or App Push Notifications
Retargeting on Google, Meta, etc.
Conducting surveys, polls, quizzes, etc.
mViva’s advanced lead nurturing capability helps you move the leads towards their desired objectives at a much faster rate while aligning with the business interests.
Rule Driven
Map users to a persona and design unique digital campaigns for each.
Goal: immediate next steps (Nudge)
Tenure: Short lives
Nature: Operational/Action-Reaction type
Portfolio Driven
Analyse the leads from the customer’s AUM and existing portfolio of products to see which ones complement the best.
Nurture along the path, including for products the customer may not have shown interest in yet (no active lead).
ML Driven
Infer customer’s intent based on derived or perceived interest and needs.
Possible leads from one customer across different products and nurture only the desired ones.
Journey Driven
Long-term strategy driven and largely proactive.
May involve educating customer and getting them to a desired portfolio taking into consideration both the customers’ and enterprise interest.
Lead funnel management is critical to improving your conversion metrics. mViva
offers an actionable lead funnel that is organised by products/persona to give you
better visibility and the ability to take in-the-moment and data-driven actions.
ML models to restructure the funnel
A model to recalibrate lead scores and shatter the funnel so as to
arrive at the guidance funnel composition
A model to aggressively push leads with greater propensity of conversion towards bottom of the funnel for closely guided nurturing
A model aimed towards maintaining a lean lead funnel for greater focus by aggressively dropping the leads that have low propensity of conversion
Marketing activity and effort allocation for lead nurturing in proportion to their lead qualification scores for optimal returns on marketing investments
Curate journeys for various leads based on their persona and initial lead scores, and nudge them along towards a conversion
Curate persona based and context driven experiences for lead conversion where the treatment paths are tailored to suit customers interests and preferences
Curate persona based and context driven experiences for lead conversion where the treatment paths are tailored to suit customers interests and preferences
Real time insights for leads on different productions presented in the form of an actionable funnel to nudge towards conversions using a mix of rule based, ML assisted and sales executive led marketing activities
Case management is a process that involves identifying homogenous leads, grouping them, and routing those leads to the right salesperson for further processing.
It is a process of incentivising salespeople for their efforts based on different parameters. mViva has stock ML models that can automate your sales incentivisation and encourage the salesperson to deliver high performance.
Are you ready to see how mViva can transform your business?
Explore the powerful features of the tool and how it helps you in achieving your business goals
