Telecom operator significantly improved their campaign ROI and reduced subscriber churn by almost 40% with mViva platform
The telecom operator wanted to create a 360-degree customer profile to run ‘segment of one’ marketing campaigns in real-time. But the existing solution lacked AI/ML capabilities to do real-time analytics, configure AB testing models, and execute, monitor, and evaluate the campaign effectiveness.
Market Leader Replaces Legacy Rewards System by New-age Loyalty Management Solution
The client needed a new-age solution to rejuvenate its Loyalty Management program. In-house built legacy systems had started wearing out. mViva Loyalty Management System from Pelatro has added a level of dynamism allowing the client to analyse each customer (on behaviour) and channel relevant offers to a signed-up base of 13 million across multiple channels.
Market Leader Migrates Legacy Systems to Contextual Marketing Platform to Drive Real-time Results through Dynamic Campaigns
There was an imminent need for the client to replace legacy systems with a Contextual Marketing platform which supports an integrated approach to campaigning in the digital era. 4 years since the inception, multiple teams at the client use mViva Contextual Campaign Management Solution to design and drive hundreds of campaigns for both subscribers and […]
Integrated Multi-Channel Campaign Management Solutions Generating Contextual Offers to a base of 95 Million Subscribers
A top Telco was seeking an end-to-end Multi-Channel Campaign Management solution capable of handling large volumes of data and deliver advanced features. Pelatro deployed a flexible Contextual Campaign Management platform which today processes 83 billion xDRs/day generating 1.6 billion offers/month with 20% incremental revenue.
Pelatro Partners with a Leading Telco to Setup and Drive Campaign Management Resulting in 75% Churn Reduction
Reeling under high churn rates, the client sought a comprehensive solution for managing CLV. Pelatro was tasked to develop a Campaign Management practice from scratch which included implementation, integration, resource management, training, and handover. Today, the client manages the platform independently processing 16 billion CDRs resulting in 54 million offers/month.
Telco in the Caribbean Deploys AI-ML Driven mViva Contextual Marketing to Drive 5% Revenue Impact
A leading CSP in the Caribbean was seeking an AI-ML based Contextual Marketing which could tap into the potential for higher ARPU. An end-to-end Campaign Management solution was deployed to run one-to-one marketing campaigns based on micro-segmentation resulting in 5% revenue impact and 16% avg. churn reduction
