Elevate your Campaigns Performance with mViva’s AI/ML Capability
The adoption of Artificial Intelligence and Machine Learning in Marketing has revolutionized the way marketers approach business challenges. There is no area where AI and ML cannot play a role in the entire spectrum of Marketing. When machine intelligence through AI/ML is combined with human EQ, marketers can actually approach any business problem from a […]
How Hyper-Personalisation is redefining telcos’ customer engagement approach
Recently, we concluded a successful webinar on the telcos’ approach to hyper-personalisation and its relevance and need for telecom. Frost & Sullivan’s Krishna Baidya, Head of CX Research, led the webinar along with Pramod K P, Chief Architect and Sudeesh Yezhuvath, COO at Pelatro. The webinar saw participation from people across telcos, vendors, and research […]
Data and Analytics- The silver bullet for telcos
Data and Analytics have proved to be the silver bullet for telcos to amplify their customer engagement. The competition from within the industry and external dominant players has shifted the landscape for telcos. To stay in the competition, telcos need to explore new revenue streams and find new ways to acquire, engage and retain subscribers. […]
The Business End of Real-Time Personalization at Scale: A Telco’s Perspective
When machines are in charge of making real-time analytics-based decisions for better customer experiences, accuracy and consistency of data with up-to-date contextual and behavioral information are very important. But is that sufficient? The Telecom Scale With the enormous growth in internet data usage over the past few years, modern telecom marketing analytics systems need […]
AI/ML – Adding a level of Dynamism to Telecom Marketing
Together, Artificial Intelligence and Machine Learning have witnessed phenomenal growth over the last 4-5 years and Telecom has been one of its biggest beneficiaries. Cognitive technologies have been helping Telcos optimize network/connectivity, enhance customer service, drive smarter marketing programs and much more. With 5G beginning to gain a foothold globally, AI/ML and Deep Tech have a more […]
How Artificial Intelligence in Telecom Improves Customer Experience
Businesses are moving from transaction-based engagement to relationship-based engagement. Research indicates interesting statistics about customer service satisfaction levels. A survey by the White House Office of Consumer Affairs showed, among other indices, that 59% of consumers in the U.S would not hesitate to try a new company if they offered better customer service in telecom. […]
Why Telecom Needs to Gear up in the Fast-expanding IoT Ecosystem
The IoT landscape is growing bigger with each passing day. Smart thermostats, interactive fitness trackers, intelligent home appliances and driverless cars no longer belong in the world of fiction, but are being used by people around the world every day. Research by Gartner, estimates that the number of connected things that will be in use […]
Machine Learning Techniques can help Telecom Companies Target Right
Technology transformation has made almost everything possible. From accurately predicting weather to pin-pointing a single customer’s preference at any given point of time. Network operators are reaping benefits such as improvement in targeting the right audience and hence the reduction in churn through implementation of advanced analytics and machine learning techniques. A recently commissioned McKinsey survey, […]
How Digital Transformation in Telecom Can Help Your Business
In a Pew Research poll, a majority of 8000 technology experts stated that the most vital skills in the workplace of 2026 would be “hard-to-teach intangible skills like emotional intelligence and critical thinking”. Everything else will be digitized. Today, organizations are evolving and business landscapes are changing due to digitization. Large organizations like Microsoft, Apple […]
