Campaign Management Effectiveness with Data Analytics
Customer Loyalty is a thing of the past in the telecom industry. Mobile operators, the world over are seeking to retain customers, decrease churn and increase ARPU. Personalization is a key consideration that operators need to pay attention to. According to a 2016 report by Accenture, 75% of consumers are more likely to buy from […]
Multichannel Campaign Management (MCCM) in Telecom
The Campaign Management system market in telecom is on the rise. Every industry is looking to succeed in almost saturated markets and omni-channel marketing operations have been the solution for now. This simply means global telecom companies are interacting with their customers on different communication channels simultaneously to understand them better and provide them with integrated and customized […]
Why Telcos need Contextual Marketing
Telecommunications is a fast-evolving business moving at a frenetic pace with an expected global revenue of 1.2 trillion Euros by 2019. It has become important for CSPs to aim for sustainable growth in the wake of market saturation and competition from Over-the-top (OTT) players. Not only does the revenue from existing customers have to be […]
Be Relevant – Your Customer has the Power
Customers today are highly informed and know a lot about your industry, products and services. Push Marketing is no longer enough to engage them. You may not get the desired leads and conversions anymore. But useful information about the products and relevant offers may pull them towards your brand, and consequently lead to sale! This […]
