Blogs

Together, Artificial Intelligence and Machine Learning have witnessed phenomenal growth over the last 4-5 years and Telecom has been one of its biggest beneficiaries. Cognitive technologies have been helping Telcos optimize network/connectivity, enhance customer service, drive smarter marketing programs and much more. With 5G beginning to gain a foothold globally, AI/ML and Deep Tech have a more […]

We live in times where Customer centricity has become a norm for companies of all shapes and sizes. In big industries such as Telecom, the need to stay relevant to each subscriber requires considerable investment in technologies such as Artificial Intelligence (AI) and Machine Learning (ML). According to Forbes, “Crunching of the data by AI helps […]

Telecom Marketing has evolved significantly over the last decade. From transmitting look-alike offers to a large subscriber base to building custom plans based on behavioural segmentation, Campaign Management has come a long way. Today, technologies such as Big Data, AI-ML and others are enabling Marketers to design and drive customer-centric campaigns for definite outcomes – increasing ARPU and […]

For Telcos, the need for having a full-fledged and fully functional Customer Loyalty Management Program has become a norm. With cut-throat competition, fast-paced churn and the need to stay relevant to each subscriber, Loyalty programs are a great avenue for nurturing the relationship. Gone are the days when a “Customer Relationship” was purely transactional in nature. Today, […]

The global Telecom sector is at an inflection point today. In a hyper-connected and highly digitized world, it’s paramount for Telcos to stay relevant to the changing needs and preferences of its customers. It’s no longer just about just the ‘price’ or the ‘product’ but the trick lies in offering a great CX powered by […]

The biggest worry for Telcos and CSPs today is the dwindling revenue and rising churn. Customer expectations are becoming complex, and competition is getting smarter with technology and tools, drawing more through retention and ARPU programs. In our last blog, we told you about Chris, a prime subscriber of a leading CSP contemplating on leaving […]

Chris, 30-odd something lives in New York and works as a Principal Consultant with a leading PE firm. Just like any digital-age customer would, his expectations from all his services providers are high, ranging from personalised services/offers to top-notch customer service. Chris has been an active subscriber with a leading CSP and uses multiple services […]

Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry out customer segmentation. They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason:To establish customer segmentation using data mining techniques has become essential in today’s fast-paced world of cut-throat competition […]

“Those who cannot remember the past are condemned to repeat it” – George Santayana The above quote is apt to ensure efficiency without compromise in the quality and Dynamic Programming (DP) is just one of the tools in Data Analytics and an integral part of mViva products. Dynamic Programming is a method for solving a complex problem by […]

Customer retention is the primary objective of any business. Especially, when it comes to the telecom companies where the competition is a neck-and-neck race and the cost of migration is low, the success of the business is measured in terms of customer loyalty.   A recent survey states that the annual churn rates for Telcos […]