Blogs

A telecom subscriber parks his car near Walmart. Immediately he gets a message on his phone which says this: “Thanks for being a loyal customer! You have an unused balance of XXX loyalty points in your account. Use YYY points from those and get 10% discount in Walmart for purchase of up to ZZZ!” Keeping […]

Today, the telecom sector is centred around making business decisions based on insights from Big Data Analytics. Nurturing the customer lifecycle based on insights from customer data has become the norm. On the contrary, harnessing customer data is no easy task. It requires highly skilled Data Scientists with expertise in Mathematics, Statistics, and technologies such […]

In a data-driven business world, where stakeholders are placing their bets on harnessing data to optimise outcomes, customer data is perhaps the most critical ingredient. A sector like Telecom where terabytes of customer data are generated every hour through multiple touchpoints, it becomes even more lucrative to harness it. By using Data Science tools & techniques and forecasting models, customer […]

Customer Lifecycle Value or CLV is a critical KPI to track for any business. A healthy customer lifetime value is the hallmark of customer-centricity efforts and speaks volumes about the organisation’s focus on customer relationships. The telecom space is rapidly changing with more emphasis on vast digital services. Customers are no longer swayed by unlimited […]

What is your customer worth to you? This is important because it determines if it makes sense to keep that customer in the ecosystem or let them go. As telcos see a heavy movement of subscribers’ entry and exit daily, customer lifetime value or CLV becomes an important KPI to track. The era of mass […]

Telecoms is truly a VUCA world, and the volume, velocity, and veracity of the data involved make it more complex. Finding the right vendor who can help you navigate these complexities is crucial. As telcos are struggling with declining ARPU and increasing churn, growth is possible only through a truly customer-centric approach that is contextual, […]

The impact of Coronavirus has brought the entire world to a standstill. From crippling economies to hitting businesses hard, the COVID-19 pandemic is taking a toll. As an essential service in many countries and regions, Telecommunications has an important role to play in connecting people, organizations, and entities while ensuring self-sustenance. This can be addressed […]

In the world of Telecom Marketing, digital-age Campaign Management teams have evolved significantly to highly become performance-oriented with a strong identity of its own. Today, Customer Value Management (CVM) teams are made up of skilled and experienced resources. Dedicated teams are deployed to deliver high-value products and services at the subscriber level and thereby directly impacting Customer Journey. […]

Dynamics of customer targeting change by the hour and ability of Telcos to quickly adapt to the nuances using flexible, yet robust campaigning mechanics will define Customer Centricity practices of modern-day marketing. Customers go through various micro-moments of experience during their engagement with the Telco and it is important to track such journeys closely so as to […]

After a few decades of unprecedented growth, telecommunications is starting to mature as a business. The old days of guaranteed growth are gone, and network coverage has become ubiquitous, leading to commoditization and thus differentiation becoming more and more of a challenge. Customers tend to look at CSPs as a utility and this is driving […]