Blogs

The adoption of Artificial Intelligence and Machine Learning in Marketing has revolutionized the way marketers approach business challenges. There is no area where AI and ML cannot play a role in the entire spectrum of Marketing. When machine intelligence through AI/ML is combined with human EQ, marketers can actually approach any business problem from a […]

Recently, we concluded a successful webinar on the telcos’ approach to hyper-personalisation and its relevance and need for telecom. Frost & Sullivan’s Krishna Baidya, Head of CX Research, led the webinar along with Pramod K P, Chief Architect and Sudeesh Yezhuvath, COO at Pelatro. The webinar saw participation from people across telcos, vendors, and research […]

Data and Analytics have proved to be the silver bullet for telcos to amplify their customer engagement. The competition from within the industry and external dominant players has shifted the landscape for telcos. To stay in the competition, telcos need to explore new revenue streams and find new ways to acquire, engage and retain subscribers. […]

The data-driven mindset has changed how organizations engage with their customers. Given that telecom operators have an abundance of customer data, it is evident that they will rush to use that for various purposes, one of them being customer engagement. The market has saturated for new customer acquisition, so the only way forward is through […]

When machines are in charge of making real-time analytics-based decisions for better customer experiences, accuracy and consistency of data with up-to-date contextual and behavioral information are very important. But is that sufficient?   The Telecom Scale With the enormous growth in internet data usage over the past few years, modern telecom marketing analytics systems need […]

Amazon gets almost 35% of its revenue by engaging its customers through a recommendation engine. Netflix recommendation engine also generates over USD 1 billion per year in revenue. Many businesses have scaled their customer engagement to new heights that transformed into business benefits. But we do not hear a similar success story in telecommunication. Why is it so?

The digital revolution, fast-tracked by the pandemic, has reshaped the customer’s perception about how they want to be served. Telcos can no longer ignore the need to digitally transform to meet digital-first customers’ discerning, shifting expectations. Product innovation has long been the key focus for telcos to entice new customers, engage the current ones and […]

Choices are good, but too many of them can kill the excitement. The same is true for the telecom operators sending hundreds of irrelevant offers to their subscribers only to push them away and possibly to another service provider. Unlike their webscale counterparts, Telcos were a little late to the game of personalisation. Personalisation can […]

In our previous article on data monetization, we discussed about the myriad of critical challenges faced by telcos while monetizing data. And now in this part 2 of the same article, we shall focus on some key step that might help in tackling the challenges revolving around data monetization The first few steps to take With their […]

The revenue trends have shifted. There is no doubt about it – the data monetization has taken center stage! Not just that, but the way how telecom operators are utilizing their data has undergone a big transition!  Telcos have a veritable pool of customer behaviour data, probably more than any industry. The massive gold mine of data […]