How can Telcos make billions with the right data monetization strategy?-Part 1
The revenue trends have shifted. There is no doubt about it – the data monetization has taken center stage! Not just that, but the way how telecom operators are utilizing their data has undergone a big transition! Telcos have a veritable pool of customer behaviour data, probably more than any industry. The massive gold mine of data […]
Why Telecoms Should look at CDS Model to Scale Campaign Management
Today, the telecom sector is centred around making business decisions based on insights from Big Data Analytics. Nurturing the customer lifecycle based on insights from customer data has become the norm. On the contrary, harnessing customer data is no easy task. It requires highly skilled Data Scientists with expertise in Mathematics, Statistics, and technologies such […]
Next Level Growth in Customer Engagement: The Need for Citizen Data Scientists in Telecom Marketing
In a data-driven business world, where stakeholders are placing their bets on harnessing data to optimise outcomes, customer data is perhaps the most critical ingredient. A sector like Telecom where terabytes of customer data are generated every hour through multiple touchpoints, it becomes even more lucrative to harness it. By using Data Science tools & techniques and forecasting models, customer […]
Top 5 factors you must consider in evaluating your Telecom Marketing Product-Vendor
Telecoms is truly a VUCA world, and the volume, velocity, and veracity of the data involved make it more complex. Finding the right vendor who can help you navigate these complexities is crucial. As telcos are struggling with declining ARPU and increasing churn, growth is possible only through a truly customer-centric approach that is contextual, […]
COVID-19 Lockdown: Ensuring Business Continuity in Times of Uncertainty
The impact of Coronavirus has brought the entire world to a standstill. From crippling economies to hitting businesses hard, the COVID-19 pandemic is taking a toll. As an essential service in many countries and regions, Telecommunications has an important role to play in connecting people, organizations, and entities while ensuring self-sustenance. This can be addressed […]
How CDP is Helping Telco Marketers Drive Result-Oriented Marketing Campaigns
The biggest worry for Telcos and CSPs today is the dwindling revenue and rising churn. Customer expectations are becoming complex, and competition is getting smarter with technology and tools, drawing more through retention and ARPU programs. In our last blog, we told you about Chris, a prime subscriber of a leading CSP contemplating on leaving […]
Customer Data Platform (CDP): The “Next Change” in Telecom Marketing
Chris, 30-odd something lives in New York and works as a Principal Consultant with a leading PE firm. Just like any digital-age customer would, his expectations from all his services providers are high, ranging from personalised services/offers to top-notch customer service. Chris has been an active subscriber with a leading CSP and uses multiple services […]
Changing Telecom Market & Need for Customer Segmentation
Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry out customer segmentation. They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason:To establish customer segmentation using data mining techniques has become essential in today’s fast-paced world of cut-throat competition […]
How Digital Transformation in Telecom Can Help Your Business
In a Pew Research poll, a majority of 8000 technology experts stated that the most vital skills in the workplace of 2026 would be “hard-to-teach intangible skills like emotional intelligence and critical thinking”. Everything else will be digitized. Today, organizations are evolving and business landscapes are changing due to digitization. Large organizations like Microsoft, Apple […]
