How to fix Business Transformation Dampeners in large Telecom/BFSI enterprises
Enterprises, small or large, are always in a phase of change. Peek into the program management office of any large (annual revenues in excess of a billion dollars) telco or bank, and you will easily find at least a dozen transformation projects tagged under Digital / Customer Centricity / Crypto Assets / Data Consolidation / […]
How Banks Can Manage the Customer Satisfaction and ROI Tug-Of-War
Chief marketing officers in banks, like their peers elsewhere, are stuck in a tug-of-war between customer satisfaction and ROI. Gone are the days where customers were happy with only a waiver on late-payment fees. While everyone enjoys freebies, they don’t always translate to increased assets under management or loyal customers. That said, taking an […]
Banks May Want To Update Lead Management Tactics: What They’re Missing
Leads are vital to businesses and their timely conversion into sales serves as the bread-and-butter for any enterprise. Banks are aware of the strategic significance of leads and yet most modern banks consider lead management as a sub-function under sales-CRM or marketing automation. Leads operate in a no-mans-land between two powerful departments inside banks—sales […]
Why to attend the Telco CVM Executive Forum 2024
Why Telecom Marketing Leaders Must Attend the Telecom Customer Value Management Forum 2024 To thrive in this dynamic and fast-paced telecom industry, telecom marketing leaders need to be equipped with the latest strategies and insights that can drive customer satisfaction and loyalty. The telco CVM Executive Forum 2024 brings a platform for marketing […]
Marketing Matters: Key Lessons from 2023 for North American Banks
Content Series by Pelatro Banks have successfully adopted digitalization to meet the evolving and dynamic customer behaviours. This may sound interesting, but the reality is a bit far from success. Customers are no longer satisfied with the mere availability of digital channels, automation, and self-serve tools to solve their problems. They expect banks to understand […]
CMO Checklist- How to choose the right CVM solution for your bank needs.
Traditional retail banks are in a tough spot with the emergence of digital or neo-banks. Digital adoption among end customers, especially spiked during the pandemic, has provided a superior edge to the digital natives. While some retail banks have en route the digital way to customer engagement, the legacy mindset, infrastructure, and resource limitations make […]
Why Telecommunications Companies should consider Gamification to Revitalize the Customer Experience
With telecommunications services (telcos for short) attaining commodity status and intrinsic loyalty depleting at alarming rates, there is a felt need for telcos to reinvent themselves and stay relevant in the minds of customers. Telcos across the globe—small or large, market leaders or challengers—face similar concerns of losing customer mindshare alongside wallet share. But they […]
How Hyper-Personalisation is redefining telcos’ customer engagement approach
Recently, we concluded a successful webinar on the telcos’ approach to hyper-personalisation and its relevance and need for telecom. Frost & Sullivan’s Krishna Baidya, Head of CX Research, led the webinar along with Pramod K P, Chief Architect and Sudeesh Yezhuvath, COO at Pelatro. The webinar saw participation from people across telcos, vendors, and research […]
The Business End of Real-Time Personalization at Scale: A Telco’s Perspective
When machines are in charge of making real-time analytics-based decisions for better customer experiences, accuracy and consistency of data with up-to-date contextual and behavioral information are very important. But is that sufficient? The Telecom Scale With the enormous growth in internet data usage over the past few years, modern telecom marketing analytics systems need […]
How can Telcos make billions with the right data monetization strategy?- PART 2
In our previous article on data monetization, we discussed about the myriad of critical challenges faced by telcos while monetizing data. And now in this part 2 of the same article, we shall focus on some key step that might help in tackling the challenges revolving around data monetization The first few steps to take With their […]
