Why CLV is of great importance in the telecom industry
What is your customer worth to you? This is important because it determines if it makes sense to keep that customer in the ecosystem or let them go. As telcos see a heavy movement of subscribers’ entry and exit daily, customer lifetime value or CLV becomes an important KPI to track. The era of mass […]
Stateless Customer Journey Management Framework from Pelatro
Dynamics of customer targeting change by the hour and ability of Telcos to quickly adapt to the nuances using flexible, yet robust campaigning mechanics will define Customer Centricity practices of modern-day marketing. Customers go through various micro-moments of experience during their engagement with the Telco and it is important to track such journeys closely so as to […]
Changing Telecom Market & Need for Customer Segmentation
Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry out customer segmentation. They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason:To establish customer segmentation using data mining techniques has become essential in today’s fast-paced world of cut-throat competition […]
How To Avoid Customer Churn
Customer retention is the primary objective of any business. Especially, when it comes to the telecom companies where the competition is a neck-and-neck race and the cost of migration is low, the success of the business is measured in terms of customer loyalty. A recent survey states that the annual churn rates for Telcos […]
5 Biggest Challenges Telecom Companies Face When Customer Experience Is A Priority
For decades, Telcos have survived with their traditional business model, where the major challenge was building a vast network. As long as the network worked, this business model worked really well. With technology that has changed over the years, so have the challenges CSPs face where a simple “Can you hear me now?” can result […]
How Big Data Analytics Improves Customer Experience in Telecom
With millions of transactions, the telecommunication industry deals with an enormous amount of data every second. Data Analytics is becoming a crucial part of the business. With the rising amount of competition and low cost of migration, customers immediately change their service providers the moment they experience dissatisfaction in the service. According to a survey […]
Customer Centricity –Telecom’s Holy Grail
A report said, “Though adoption was initially driven by the younger generations, the use of mobile is not restricted to the young—there’s a new demographic that’s leading the charge now. Consumers age 55 and older in the United States now are among the leading adopters and drivers of many devices and services. For example, consumers in […]
