Blogs

Enterprises, small or large, are always in a phase of change. Peek into the program management office of any large (annual revenues in excess of a billion dollars) telco or bank, and you will easily find at least a dozen transformation projects tagged under Digital / Customer Centricity / Crypto Assets / Data Consolidation / […]

Chief marketing officers in banks, like their peers elsewhere, are stuck in a tug-of-war between customer satisfaction and ROI.   Gone are the days where customers were happy with only a waiver on late-payment fees. While everyone enjoys freebies, they don’t always translate to increased assets under management or loyal customers. That said, taking an […]

Leads are vital to businesses and their timely conversion into sales serves as the bread-and-butter for any enterprise. Banks are aware of the strategic significance of leads and yet most modern banks consider lead management as a sub-function under sales-CRM or marketing automation.   Leads operate in a no-mans-land between two powerful departments inside banks—sales […]

  Why Telecom Marketing Leaders Must Attend the Telecom Customer Value Management Forum 2024   To thrive in this dynamic and fast-paced telecom industry, telecom marketing leaders need to be equipped with the latest strategies and insights that can drive customer satisfaction and loyalty. The telco CVM Executive Forum 2024 brings a platform for marketing […]

Content Series by Pelatro Banks have successfully adopted digitalization to meet the evolving and dynamic customer behaviours. This may sound interesting, but the reality is a bit far from success. Customers are no longer satisfied with the mere availability of digital channels, automation, and self-serve tools to solve their problems. They expect banks to understand […]

Traditional retail banks are in a tough spot with the emergence of digital or neo-banks. Digital adoption among end customers, especially spiked during the pandemic, has provided a superior edge to the digital natives. While some retail banks have en route the digital way to customer engagement, the legacy mindset, infrastructure, and resource limitations make […]

The impact that telecommunication companies have on our everyday lives cannot be understated. For example, in a country like India, the world’s second-largest telecommunications market, the industry is said to have enabled 35% of the country’s GDP during the pandemic. From the consumption of content to gaming and browsing, telcos have made a massive contribution […]

The clock never tires; it ticks faster by the hour in a tech world where newer innovations render pathbreaking achievements of the not-so-distant past the norm. For example, notifying Susan of the newest arrivals at Prada and Jack of those at Bergdorf as they enter Saks Fifth Avenue was once considered innovative. Today’s algorithms do […]

Gone are the days of regular visits to local bank branches for customer service needs to be met. While most BFSI institutions have moved on to dynamic websites, mobile applications, self-serve models and conversational chatbots for multilayered customer engagement, it is pertinent to note that this is only the tip of the iceberg. The evolution […]

With telecommunications services (telcos for short) attaining commodity status and intrinsic loyalty depleting at alarming rates, there is a felt need for telcos to reinvent themselves and stay relevant in the minds of customers. Telcos across the globe—small or large, market leaders or challengers—face similar concerns of losing customer mindshare alongside wallet share. But they […]