A leading CSP in the Caribbean was seeking an AI-ML based Contextual Marketing which could tap into the potential for higher ARPU. An end-to-end Campaign Management solution was deployed to run one-to-one marketing campaigns based on micro-segmentation resulting in 5% revenue impact and 16% avg. churn reduction
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[…] Here is a case study of a leading telecom operator that saw significant revenue impact and churn reduction by migrating their legacy systems to Pelatro’s MViva Customer Engagement Hub. […]