Data and Analytics have proved to be the silver bullet for telcos to amplify their customer engagement. The competition from within the industry and external dominant players has shifted the landscape for telcos. To stay in the competition, telcos need to explore new revenue streams and find new ways to acquire, engage and retain subscribers. Mckinsey, in one of the articles, explains the need for telecom operators to rely on data and analytics to stay relevant and competitive. They also talked about why telcos need to change their approach for customer segmentation from a top-down method to a bottom-up approach, which takes into account the customer behaviour parameters as well to profile them into more homogenous micro-segments. This way, telcos can get a 360-degree view of their customers to plan and execute more targeted and personalised campaigns.
The blog also highlights how Pelatro uses data and analytics to create more value for its customers. Data-driven decisioning is at the core of Pelatro’s mViva customer engagement hub and enables telcos to explore new revenue streams successfully. Check out the infographic for more details.
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