Decoding telcos experience and perception of working with Pelatro. Pelatro, a leader in the contextual customer engagement space, recently...
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How to fix Business Transformation Dampeners in large Telecom/BFSI enterprises
Pelatro Solutions
April 17, 2024
Enterprises, small or large, are always in a phase of change. Peek into the program management office of any large...
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How Banks Can Manage the Customer Satisfaction and ROI Tug-Of-War
Pelatro Solutions
April 17, 2024
Chief marketing officers in banks, like their peers elsewhere, are stuck in a tug-of-war between customer satisfaction and ROI. ...
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Banks May Want To Update Lead Management Tactics: What They’re Missing
Pelatro Solutions
January 2, 2024
Leads are vital to businesses and their timely conversion into sales serves as the bread-and-butter for any enterprise. Banks are...
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Why to attend the Telco CVM Executive Forum 2024
Pelatro Solutions
December 26, 2023
Why Telecom Marketing Leaders Must Attend the Telecom Customer Value Management Forum 2024 To thrive in this dynamic...
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Marketing Matters: Key Lessons from 2023 for North American Banks
Pelatro Solutions
December 6, 2023
Content Series by Pelatro Banks have successfully adopted digitalization to meet the evolving and dynamic customer behaviours. This may sound...
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CMO Checklist- How to choose the right CVM solution for your bank needs.
Pelatro Solutions
June 12, 2023
Traditional retail banks are in a tough spot with the emergence of digital or neo-banks. Digital adoption among end customers,...
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Context-driven Personalisation – the next phase of customer engagement for telcos
Pelatro Solutions
March 3, 2023
The impact that telecommunication companies have on our everyday lives cannot be understated. For example, in a country like India,...
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Outcome-Driven Personalization in BFSI and Telcos—Time to Walk the Journey Talk
Pelatro Solutions
January 30, 2023
The clock never tires; it ticks faster by the hour in a tech world where newer innovations render pathbreaking achievements...
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Customer Engagement in BFSI- Shifting focus from transactional to value-driven engagement.
Pelatro Solutions
January 30, 2023
Gone are the days of regular visits to local bank branches for customer service needs to be met. While most...
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Why Telecommunications Companies should consider Gamification to Revitalize the Customer Experience
Pelatro Solutions
October 20, 2022
With telecommunications services (telcos for short) attaining commodity status and intrinsic loyalty depleting at alarming rates, there is a felt...
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Elevate your Campaigns Performance with mViva’s AI/ML Capability
Pelatro Solutions
June 28, 2022
The adoption of Artificial Intelligence and Machine Learning in Marketing has revolutionized the way marketers approach business challenges. There is...
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How Hyper-Personalisation is redefining telcos’ customer engagement approach
Pelatro Solutions
June 17, 2022
Recently, we concluded a successful webinar on the telcos' approach to hyper-personalisation and its relevance and need for telecom. Frost...
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Data and Analytics- The silver bullet for telcos
Pelatro Solutions
May 13, 2022
Data and Analytics have proved to be the silver bullet for telcos to amplify their customer engagement. The competition from...
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How telecom operators can choose the right campaign management system
Pelatro Solutions
April 21, 2022
The data-driven mindset has changed how organizations engage with their customers. Given that telecom operators have an abundance of customer...
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The Business End of Real-Time Personalization at Scale: A Telco’s Perspective
Pelatro Solutions
April 6, 2022
When machines are in charge of making real-time analytics-based decisions for better customer experiences, accuracy and consistency of data with...
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Decoding the Customer Engagement puzzle for telecom operators
Pelatro Solutions
March 24, 2022
Amazon gets almost 35% of its revenue by engaging its customers through a recommendation engine. Netflix recommendation engine also generates over USD 1 billion per year in revenue. Many businesses have scaled their customer engagement to new heights that transformed into business benefits. But we do not hear a similar success story in telecommunication. Why is it so?
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Innovating customer experience through contextual marketing
Pelatro Solutions
February 21, 2022
The digital revolution, fast-tracked by the pandemic, has reshaped the customer's perception about how they want to be served. Telcos...
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Micro-segmenting the audience for higher campaign accuracy and ROI
Pelatro Solutions
January 19, 2022
Choices are good, but too many of them can kill the excitement. The same is true for the telecom operators...
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How can Telcos make billions with the right data monetization strategy?- PART 2
pelatro pink
October 27, 2020
In our previous article on data monetization, we discussed about the myriad of critical challenges faced by telcos while monetizing data. And...
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How can Telcos make billions with the right data monetization strategy?-Part 1
pelatro pink
October 16, 2020
The revenue trends have shifted. There is no doubt about it – the data monetization has taken center stage! Not just that,...
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Why Contextual Marketing became important for the Telcos during the COVID-19 lockdown?
A telecom subscriber parks his car near Walmart. Immediately he gets a message on his phone which says this: “Thanks...
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Why Telecoms Should look at CDS Model to Scale Campaign Management
pelatro pink
August 25, 2020
Today, the telecom sector is centred around making business decisions based on insights from Big Data Analytics. Nurturing the customer...
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Next Level Growth in Customer Engagement: The Need for Citizen Data Scientists in Telecom Marketing
pelatro pink
July 27, 2020
In a data-driven business world, where stakeholders are placing their bets on harnessing data to optimise outcomes, customer data is perhaps the...
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Enhancing customer lifetime value through contextual marketing and loyalty management
pelatro pink
June 29, 2020
Customer Lifecycle Value or CLV is a critical KPI to track for any business. A healthy customer lifetime value is...
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Why CLV is of great importance in the telecom industry
pelatro pink
June 11, 2020
What is your customer worth to you? This is important because it determines if it makes sense to keep that...
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Top 5 factors you must consider in evaluating your Telecom Marketing Product-Vendor
pelatro pink
May 26, 2020
Telecoms is truly a VUCA world, and the volume, velocity, and veracity of the data involved make it more complex....
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COVID-19 Lockdown: Ensuring Business Continuity in Times of Uncertainty
pelatro pink
May 7, 2020
The impact of Coronavirus has brought the entire world to a standstill. From crippling economies to hitting businesses hard, the...
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Campaign Management: Need of the Hour for Telcos
pelatro pink
April 29, 2020
In the world of Telecom Marketing, digital-age Campaign Management teams have evolved significantly to highly become performance-oriented with a strong...
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Stateless Customer Journey Management Framework from Pelatro
pelatro pink
April 8, 2020
Dynamics of customer targeting change by the hour and ability of Telcos to quickly adapt to the nuances using flexible,...
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mViva Customer Engagement Hub: A Comprehensive Suite for Telecom Marketing
pelatro pink
March 19, 2020
After a few decades of unprecedented growth, telecommunications is starting to mature as a business. The old days of guaranteed...
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AI/ML – Adding a level of Dynamism to Telecom Marketing
pelatro pink
February 13, 2020
Together, Artificial Intelligence and Machine Learning have witnessed phenomenal growth over the last 4-5 years and Telecom has been one...
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How AI/ML is Making Contextual Marketing More Customer-Centric
pelatro pink
January 28, 2020
We live in times where Customer centricity has become a norm for companies of all shapes and sizes. In big...
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Your Marketing Team needs a Fully Automated System for Campaign Management
pelatro pink
December 18, 2019
Telecom Marketing has evolved significantly over the last decade. From transmitting look-alike offers to a large subscriber base to building...
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How to Build a Great Loyalty Management Practice at your Telco
pelatro pink
December 10, 2019
For Telcos, the need for having a full-fledged and fully functional Customer Loyalty Management Program has become a norm. With cut-throat competition,...
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Why Every Telco Needs a Dedicated Loyalty Management Solution
pelatro pink
November 21, 2019
The global Telecom sector is at an inflection point today. In a hyper-connected and highly digitized world, it’s paramount for...
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How CDP is Helping Telco Marketers Drive Result-Oriented Marketing Campaigns
pelatro pink
October 15, 2019
The biggest worry for Telcos and CSPs today is the dwindling revenue and rising churn. Customer expectations are becoming complex,...
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Customer Data Platform (CDP): The “Next Change” in Telecom Marketing
pelatro pink
September 25, 2019
Chris, 30-odd something lives in New York and works as a Principal Consultant with a leading PE firm. Just like...
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Changing Telecom Market & Need for Customer Segmentation
pelatro pink
May 13, 2019
Global telecom companies are constantly gathering different kinds of data on their current and potential customers in order to carry...
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Dynamic Programming and its Applications in mViva
pelatro pink
April 25, 2019
“Those who cannot remember the past are condemned to repeat it”– George Santayana The above quote is apt to ensure efficiency...
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How To Avoid Customer Churn
pelatro pink
February 27, 2019
Customer retention is the primary objective of any business. Especially, when it comes to the telecom companies where the competition...
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5 Biggest Challenges Telecom Companies Face When Customer Experience Is A Priority
For decades, Telcos have survived with their traditional business model, where the major challenge was building a vast network. As...
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How Big Data Analytics Improves Customer Experience in Telecom
pelatro pink
January 29, 2019
With millions of transactions, the telecommunication industry deals with an enormous amount of data every second. Data Analytics is becoming...
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Top 5 Advantages of Contextual Marketing Solutions in Telecom sector
pelatro pink
March 8, 2018
The rules in telecom industry no longer remain the same. With the number of unique mobile subscribers having surpassed 5...
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Advantages of Big Data Analytics in the Competitive Telecom World
pelatro pink
January 31, 2018
Big Data Analytics has made a splash in the telecom sector and is here to stay. Aside from boosting ARPU numbers, operators have...
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Customer Centricity –Telecom’s Holy Grail
pelatro pink
January 2, 2018
A report said, “Though adoption was initially driven by the younger generations, the use of mobile is not restricted to the...
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Measuring Performance Impact of a Campaign Management System
pelatro pink
December 28, 2017
If you’re thinking of deploying a campaign management system in your Telecom Marketing fabric, the ultimate goal is to increase Average Revenue...
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A Breakdown of Contextual Marketing for Telecoms
pelatro pink
November 28, 2017
According to the Nelson Company report, Q3 2016, the top smartphone apps were Facebook, Facebook messenger, YouTube, Google Maps. Interesting...
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How Artificial Intelligence in Telecom Improves Customer Experience
pelatro pink
November 15, 2017
Businesses are moving from transaction-based engagement to relationship-based engagement. Research indicates interesting statistics about customer service satisfaction levels. A survey...
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Why Telecom Needs to Gear up in the Fast-expanding IoT Ecosystem
pelatro pink
October 24, 2017
The IoT landscape is growing bigger with each passing day. Smart thermostats, interactive fitness trackers, intelligent home appliances and driverless...
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Machine Learning Techniques can help Telecom Companies Target Right
pelatro pink
October 13, 2017
Technology transformation has made almost everything possible. From accurately predicting weather to pin-pointing a single customer’s preference at any given...
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How Digital Transformation in Telecom Can Help Your Business
pelatro pink
September 27, 2017
In a Pew Research poll, a majority of 8000 technology experts stated that the most vital skills in the workplace...
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Campaign Management Effectiveness with Data Analytics
pelatro pink
July 31, 2017
Customer Loyalty is a thing of the past in the telecom industry. Mobile operators, the world over are seeking to...
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Multichannel Campaign Management (MCCM) in Telecom
The Campaign Management system market in telecom is on the rise. Every industry is looking to succeed in almost saturated markets...
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Why Telcos need Contextual Marketing
pelatro pink
June 27, 2017
Telecommunications is a fast-evolving business moving at a frenetic pace with an expected global revenue of 1.2 trillion Euros by...
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Be Relevant – Your Customer has the Power
pelatro pink
March 31, 2017
Customers today are highly informed and know a lot about your industry, products and services. Push Marketing is no longer...
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