Pelatro
(noun)
Origin: Greek
Pelatis — customer
Kentro — center
Customer-centricity
Our Story
There’s never been a more complex time to be a marketer who is addressing a vast audience, both digitally and otherwise. At Pelatro, we recognize that every customer’s need may be different and a ‘one-size-fits-all’ approach may fall short of what you’ve set out to achieve. This is where we offer you an advantage! Our contextual marketing solutions harness the power of data to create unique, impactful strategies for you, bringing you results and satisfied customers.
The Core Team
We aim to inspire confidence through our knowledge and expertise.
Subash co-founded Pelatro in April 2013 and is the CEO. Prior to Pelatro; Subash was the CEO and Founder of Subex Limited, a company he transformed from a system integrator in telecoms hardware to a global leader in Telco software for business optimization. He guided Subex through a successful IPO in India (NSE and BSE) in 1999 and through seven acquisitions in the UK, US, and Canada, driving revenues in excess of US$100m, prior to leaving Subex in 2012. Subash graduated in Electrical Engineering with Honors from NIT, Durgapur. Outside work, his interests are in reading, poetry writing, listening to music, and travelling.
Subash Menon
CEO & Co-Founder
Sudeesh is a co-founder and COO at Pelatro. He has about three decades of experience in the telecom industry. Prior to Pelatro, he was the COO and Member of the Board of Directors at Subex Ltd. At Subex, he oversaw the Post-Merger Integration of its many acquisitions including the then-largest cross-border software product acquisition from India. He holds a B. Tech degree from the University of Calicut and has presented many papers in internal conferences and has worked actively in many industry bodies. Sudeesh has active interest in reading, photography, and badminton. He is also part of a socio-cultural organization and helps in the organizing film festivals, theatre staging, etc.
Sudeesh Yezhuvath
COO & Co-Founder
Subash co-founded Pelatro in April 2013. Prior to Pelatro; Subash was the CEO and Founder of Subex Limited, a company he transformed from a system integrator in telecoms hardware to a global leader in Telco software for business optimization. He guided Subex through a successful IPO in India (NSE and BSE) in 1999 and through seven acquisitions in the UK, US, and Canada, driving revenues in excess of US$100m, prior to leaving Subex in 2012. Subash graduated in Electrical Engineering with Honors from NIT, Durgapur. Outside work, his interests are in reading, poetry writing, listening to music, and travelling.
Subash Menon
Chairman, Managing Director and Co-Founder
Sudeesh is a Co-Founder
at Pelatro. He has about three decades of experience in the telecom industry. Prior to Pelatro, he was the COO and Member of the Board of Directors at Subex Ltd. At Subex, he oversaw the Post-Merger Integration of its many acquisitions including the then-largest cross-border software product acquisition from India. He holds a B. Tech degree from the University of Calicut and has presented many papers in internal conferences and has worked actively in many industry bodies. Sudeesh has active interest in reading, photography, and badminton. He is also part of a socio-cultural organization and helps in the organizing film festivals, theatre staging, etc.
Sudeesh Yezhuvath
Co-Founder
Pramod is the Chief Technology Officer at Pelatro and an Official Member of Forbes Technology Council. He is in charge of product design and scalability, and leads a team of skilled engineers specialised in distributed software development.
He is a passionate programmer with 17+ years of experience in building enterprise products and specialises in Performance Engineering. Pramod worked as a software architect at Subex earlier, and is well-versed with Credit Collections and Contextual Marketing domains. He has worked with over 20+ Tier I/II Telco teams in various projects including co-creation engagements.
Pramod earned his bachelor’s degree in Computer Science from VTU and is a University Rank holder. He is interested in philosophy and loves sky gazing. He held the 9th rank globally on 'HackerRank -Algorithms' in January 2013 and holds multiple US patents in bigdata analytics.
Pramod K.P.
Chief Technology Officer
Arun is the Executive Vice President at Pelatro with the responsibility of ideation, design and development of products and solutions. He leads a strong team consisting of Architects, Roadmap Managers and Testing Engineers.
He has an experience of 25 years in the BSS domain having worked end to end in the conceptualisation, analysis, design, and development of products. Arun has held various engineering roles at Subex and was the Director – Engineering when he exited. He is a strong believer in Agile philosophy and has a deep understanding of the Fraud Management, Revenue Assurance, Rating, Billing & Credit-Collections, Contextual Marketing and Loyalty Management domains.
Arun holds a master’s in software systems from BITS Pilani and B.E in Instrumentation & Electronics. He is a technology enthusiast and holds multiple US patents in the bigdata analytics area. He enjoys gardening and playing cricket.
Arun Kumar Krishna
Executive Vice President
Nic is the Company Secretary at Pelatro. Nic qualified as a Chartered Accountant with KPMG and later moved into Investment Banking where he advised small and midcap companies in a broad range of transactions, including IPOs, fundraisings, private company sales & acquisitions and others. He has held senior roles at UBS and HSBC. Nic was instrumental in Pelatro’s IPO in 2018. He has a B.Sc. In Geography and Geology from Kings College, London.
Nic Hellyer
Company Secretary
Pramod is the Chief Technology Officer at Pelatro and an Official Member of Forbes Technology Council. He is in charge of product design and scalability, and leads a team of skilled engineers specialised in distributed software development.
He is a passionate programmer with 17+ years of experience in building enterprise products and specialises in Performance Engineering. Pramod worked as a software architect at Subex earlier, and is well-versed with Credit Collections and Contextual Marketing domains. He has worked with over 20+ Tier I/II Telco teams in various projects including co-creation engagements.
Pramod earned his bachelor’s degree in Computer Science from VTU and is a University Rank holder. He is interested in philosophy and loves sky gazing. He held the 9th rank globally on 'HackerRank -Algorithms' in January 2013 and holds multiple US patents in bigdata analytics.
Pramod K.P.
Chief Technology Officer
Arun is the Executive Vice President at Pelatro with the responsibility of ideation, design and development of products and solutions. He leads a strong team consisting of Architects, Roadmap Managers and Testing Engineers.
He has an experience of 25 years in the BSS domain having worked end to end in the conceptualisation, analysis, design, and development of products. Arun has held various engineering roles at Subex and was the Director – Engineering when he exited. He is a strong believer in Agile philosophy and has a deep understanding of the Fraud Management, Revenue Assurance, Rating, Billing & Credit-Collections, Contextual Marketing and Loyalty Management domains.
Arun holds a master’s in software systems from BITS Pilani and B.E in Instrumentation & Electronics. He is a technology enthusiast and holds multiple US patents in the bigdata analytics area. He enjoys gardening and playing cricket.
Arun Kumar Krishna
Executive Vice President – Engg.
George is the Principal Architect for the Analytics team at Pelatro. His team is responsible for the design and development of analytics-related modules, building and deploying models and data analysis.
He has spent 15 years in analytics for the telecom domain. He joined Subex in 2004, switching over to analytics after a couple of years in development, before exiting to join Pelatro.
He has a B.E in Electronics & Communications from the Vellore Institute of Technology, and his hobbies include reading and music.
P.T. George
Principal Architect – Analytics
Maxim has an experience of 20+ years in the BSS and core telco domain having been involved from the concept to the final testing of products. Max had worked with various telco giants like Motorola, Nokia, and Ericsson all around the world. Being a programmer once himself he has a strong knowledge in the fields of programming, SW design and testing as well as Rating, Billing, Contextual Marketing and Signaling domains.
Max graduated from Nizhny Novgorod State Technical University with a master’s degree in software systems and programming technologies. He is keen player of futsal and badminton and enjoys living in the countryside with his family.
Maxim Afanasyev
Head – Product Support
George is the Sr. Principal Architect for the Analytics team at Pelatro. His team is responsible for the design and development of analytics-related modules, building and deploying models and data analysis.
He has spent 15 years in analytics for the telecom domain. He joined Subex in 2004, switching over to analytics after a couple of years in development, before exiting to join Pelatro.
He has a B.E in Electronics & Communications from the Vellore Institute of Technology, and his hobbies include reading and music.
P.T. George
Sr. Principal Architect – Analytics
Testimonials
What our clients say about the successes they’ve had with us.
Pelatro’s campaign management solution comes with powerful segmentation capabilities and highly contextual real-time triggers that allow personalization at scale. User friendly interface with constant upgrade to improve its usability and performance helps to shorten go-to-market time. It’s multi-wave and automation features, based on AI/ML, have improved the efficiency in campaign configuration and execution. Pelatro’s campaign management solution has been one of the most stable and reliable platforms that Digi has engaged so far. Coupled with its experience and approachable business consulting support, Pelatro is playing a vital role in driving customer engagement and in improving campaign conversion – an impactful solution that drives desired business outcome!
CxO, Telenor group OpCo
Pelatro’s campaign management solution has enabled Robi to become more agile in providing segmented offers for its customers, by reducing the time-to-market (from offer conceptualization to launch). Their Integrated Campaign Management System gives segment managers the ease of creating, launching, and managing several campaigns concurrently, through a user-friendly interface and using flexible, yet simple, business logic. The domain understanding that Pelatro brought to this project is appreciated.
Pradeep Shrivastava
Chief Commercial OfficerRobi Axiata Limited Bangladesh
Pelatro’s contextual marketing solution has been instrumental in driving personalized offerings across Telenor’s markets in Asia. The unique features in the platform have helped our business units address previously unknown patterns in customer behavior. Through the use of real-time analytics and advanced AI/ML-driven techniques, Telenor business units are becoming more attuned to customers’ needs and wants, addressing them proactively with highly personalized byte-sized offers. We expect the solution to play a vital role in future marketing and customer engagement scenarios.
Orsolya Sekerka
Senior Vice-President & Head of IT Asia & Global AnalyticsTelenor Group
Campaign Management needs tremendous flexibility as new requirements evolve every day and Pelatro scores high from technical and people perspectives. mViva’s cutting-edge technology framework not only optimizes the infrastructure but also accelerates time-to-market. From a people perspective, Pelatro has a better telco business understanding compared to other vendors. Their ability to make proactive recommendations and handle new requirements to improve business outcomes is commendable. We compliment Pelatro’s spirited team who are willing to go beyond limits.
Supun Weerasinghe
Director & Group CEO Dialog Axiata Plc.,Sri Lanka
