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Customer Intelligence
Enabling you with the right customer information at the right time to deliver the next best personalised customer experience.
Customer 360
mViva Customer 360 provides organisations with a unified and in-depth view of each customer through absolute insights based on customer behaviour, actions and needs or comparative insights based on personas, communities and more. This enables businesses to make data-driven decisions and deliver personalised customer experiences. By integrating all relevant data—whether sourced directly, derived through analytics, or deduced—mViva ensures a comprehensive understanding of each customer, driving more targeted and effective engagement strategies.
01
Access to a unified customer view
Provide comprehensive data integration and real-time data aggregation for any transactional, social media interaction or third-party data to offer a holistic customer profile.
02
Execute hyper-personalized engagement
Enhance your customer relationship, increase CLV and drive loyalty with real-time, personalised campaigns through seamless omnichannel engagement.
03
Discover in-depth insights
Dive deep into customer behaviours, actions, and needs in real-time to uncover valuable insights using predictive analytics, and AI/ML.
Audience Segmentation
Uncover hidden patterns and trends in your customer data using advanced analytics and AI/ML/ to segment them into relevant homogenous groups and provide meaningful experiences.
Segment Shatter
Automatically identify segments and clusters with the help of mViva’s AI/ML technologies.
Profiler
Use hundreds of parameters updated in real-time to create your customer profiles.
Trigger
Capture the context using triggers in real-time.
Segment Discovery
AI/ML based segment discovery to help with effective campaign targeting for micro segments.
Custom Lists
Use lists generated by third-party applications to further enhance your engagement with customers.
Audience Enrichment
First-Part Data Integration
Source first-party customer insights to get a holistic view of the market when designing targeted advertising campaigns.
Facebook Conversions API
Built-in CAPI that allows you to share significant events such as offer acceptance or liking of a product on Facebook. This helps in effective targeting while protecting the customer’s privacy.
Seamless Downstream Integration
Enables you to connect with customers on their social media handles and relays digital ads.
Audience Enrichment
First-Part Data Integration
Source first-party customer insights to get a holistic view of the market when designing targeted advertising campaigns.
Facebook Conversions API
Built-in CAPI that allows you to share significant events such as offer acceptance or liking of a product on Facebook. This helps in effective targeting while protecting the customer’s privacy.
Seamless Downstream Integration
Enables you to connect with customers on their social media handles and relays digital ads.
First-Part Data Integration
Turn data into actionable insights to orchestrate meaningful interactions
Customer Acquisition
Convert visitors and leads into valuable customers with contextual and personalised conversations.
Customer Engagement
Build value-based customer relationships beyond products and services that boost loyalty.
Are you ready to see how mViva can transform your business?
