mViva mViva Contextual Campaign Management (CCM)

Deliver hyper-personalized, real-time recommendations that resonate with each customer

Hyper-Personalized Engagement with mViva Contextual Campaign Management

Leverage the power of mViva’s advanced contextual campaign management to deliver hyper-personalised, real-time recommendations that resonate with each customer. Powered by cutting-edge AI/ML and advanced analytics, mViva ensures you connect with the right customers through the optimal channel precisely when it matters.

Hyper-Personalized Engagement with mViva Contextual Campaign Management

Leverage the power of mViva’s advanced contextual campaign management to deliver hyper-personalised, real-time recommendations that resonate with each customer. Powered by cutting-edge AI/ML and advanced analytics, mViva ensures you connect with the right customers through the optimal channel precisely when it matters.

mViva Key
Differentiation

How mViva differentiates from other Campaign Management solutions

Precision targetting with segment of one (N=1) Offers

Real-time insights

Preferred Channel and Time Intelligence

ML driven offer personalisation

Offer suppression or prioritisation

Flexible Segmentation

Slide & Dice, Multiple dimensions

Expressions on dimensions

Add new dimensions any time

360° Customer View

Flexible Campaigning

Pilot campaigns

Champion-Challenger

Multi-target campaigns

Advanced Functionalities

Customer Journey Management

Analytics Workbench

Campaign Families & Policies

Advanced Expression

Segment Shatter

Amplify Omnichannel Engagement

Structured & Semi Structured Communication (Messages / IVR, Web / App, Social Media, FB / WA / Viber / Twitter, Geo Spatial Data)

ML based prediction for preferred channels and time

Seamless omnichannel experience

API Based Integration

Active Channel Analysis (if feedback loop is available)

Multiple Services (Promotions, KYC/Surveys, Interactive Chatbots)

Case Studies

Features

Features

Multi-dimensional customer profile and micro segmentation

Inbound/Outbound campaigning

Omni-Channel and Multi-Channel communication

Analytics Workbench

What if Analysis / Slide and Dice

Streaming analytics based real-time campaigns

Customer journey management

Offers based – Campaigns for Subscribers/Resellers

Real-time insights, NBO

Customer Lifecycle Management

Virtual Store

Statistical and Machine Learning based analytics

mViva Mobile Analytics for Campaigns(MAC)

Designed for a mobile-first world, the mViva Mobile Analytics for Campaigns (MAC) module offers brands unparalleled insight into customers’ mobile behavior. With the MAC SDK seamlessly embedded into your Selfcare App, you can unlock deep personalization based on real-time customer activities

What are the benefits of using
mViva MAC

mViva MAC Benefits:

Real-Time, Contextual Campaigning directly on the App

Extensive use cases tailored to your brand’s strategy

No dependency on third party node for
triggers

Rapid deployment with minimal turnaround time on existing mViva platform

Rich customer activity insights

Enhanced engagement through Selfcare App usage optimization

Blogs

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Product Documents

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Whitepapers

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Want to check mViva Contextual Campaign Management in action?

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