The telecom operator wanted to create a 360-degree customer...
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Hyper-Personalized Engagement with mViva Contextual Campaign Management
Leverage the power of mViva’s advanced contextual campaign management to deliver hyper-personalised, real-time recommendations that resonate with each customer. Powered by cutting-edge AI/ML and advanced analytics, mViva ensures you connect with the right customers through the optimal channel precisely when it matters.
Hyper-Personalized Engagement with mViva Contextual Campaign Management
Leverage the power of mViva’s advanced contextual campaign management to deliver hyper-personalised, real-time recommendations that resonate with each customer. Powered by cutting-edge AI/ML and advanced analytics, mViva ensures you connect with the right customers through the optimal channel precisely when it matters.
mViva Key
Differentiation
How mViva differentiates from other Campaign Management solutions
Real-time insights
Preferred Channel and Time Intelligence
ML driven offer personalisation
Offer suppression or prioritisation
Slide & Dice, Multiple dimensions
Expressions on dimensions
Add new dimensions any time
360° Customer View
Pilot campaigns
Champion-Challenger
Multi-target campaigns
Customer Journey Management
Analytics Workbench
Campaign Families & Policies
Advanced Expression
Segment Shatter
Structured & Semi Structured Communication (Messages / IVR, Web / App, Social Media, FB / WA / Viber / Twitter, Geo Spatial Data)
ML based prediction for preferred channels and time
Seamless omnichannel experience
API Based Integration
Active Channel Analysis (if feedback loop is available)
Multiple Services (Promotions, KYC/Surveys, Interactive Chatbots)
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Read MoreFeatures
Features
mViva Mobile Analytics for Campaigns(MAC)
Designed for a mobile-first world, the mViva Mobile Analytics for Campaigns (MAC) module offers brands unparalleled insight into customers’ mobile behavior. With the MAC SDK seamlessly embedded into your Selfcare App, you can unlock deep personalization based on real-time customer activities
What are the benefits of using
mViva MAC
mViva MAC Benefits:
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