mViva CDP - Pelatro

mViva Customer Data Platform (CDP)

Know your customers better with a unified customer view and orchestrate interactions that matters to them.

About mViva CDP

mViva Customer Data Platform offers a powerhouse for access to holistic customer data and taking data driven actions. The ease of use reduces the tech complexity and dependency on the technology function. The seamless integration with internal and external systems removes the data silos. mViva CDP is designed with strong data governance and a privacy first design with fine grain consent management.

How mViva CDP delivers value

Case Studies

Telecom operator significantly improved their campaign ROI

The telecom operator wanted to create a 360-degree customer...

Market Leader Replaces Legacy Rewards System by

The client needed a new-age solution to rejuvenate its...

Market Leader Migrates Legacy Systems to Contextual

There was an imminent need for the client to...

You can do much more with mViva

Preferred Audience Subscription

looking for subscribers with 10% . month -on-month increase in data spend in last 3 months but are yet to migrate to a higher data pack

Subscribe for location based segmentation

Import an audience with high frequency for mall visits from google 360 and whenever any of them visits the mall, offer a lucky draw scratch card over app-push with a chance to win an iphone with 3 month free data

Get notified for specific events

Notify for initiating “personalized agent call” when high value subscibers with average monthly bill > $550, 10% month-on-month n et churn propensity increase have disliked a social media post.

Engage subscribers based on events

Run a CSAT Survey on the high value subscribers over SMS and web channels, and publish the results.

Get the right products for new product launch

Subscribe for “Potential Targets” for a new launched based on like alike models onprior purchases and behavioural analyses

Get insights delivered

Subscribe for end-to-end purchase journeys for a product line.

Personalisation for anonymous users

Personalize the experiences for anonymous users based on their browsing patterns and deduced behaviours

Get behaviour based segments for targetting

Weekly subscriptions for devices and data combo offer audience for discount affinity, Purchase affinity, Interest affinity

mViva CDP Module: Core Features

Data Ingress and Aggregation

Seamless data ingestion from diverse Telecom and non-Telecom datasets (Spanning structured and semi-structured data alongside onboarding unstructured data)

Telecom aware off-the-shelf data-cleansing and data-correction models

Identity graphs and Shadow identities with late binding support

Seamless aggregations and roll-ups across multiple dimensions (Timely (Hourly > Daily > Weekly, Product Lines (Wireless- Fixed- Broadband- WiFi, Customer Hierarchy (contract- account –person), Enterprise Hierarchy (account manager- branch- division-enterprise)

Segmentation & Analytics

Rule Based and ML assisted audience creation

Persona Discovery and Persona Mapping

Audience Enrichment

Purpose Discovery and Customer Journey Mapping

SNA based influences and community detection

Rich subscription capabilities alongside subscriber export (Audience, Events, Behaviors, Analytics, Insights)

Marketing Automation

Various campaigning modalities (real time moments driven, Behavior and Interest driven)

Gamified constructs for nudges and first-party data collection

Journey Activations

Rich Policy Management (Monetary, Communications, Budget)

Ease of Access and Controls

Clutter Free data organization along these axes (Descriptive metadata, Structural metadata, Administrative metadata)

Fine grained real-time consent management along multiple axes (Channels, Interest, Time)

GDPR, KMS Integration, BYOK, BYOE, MFA, SAML, Oauth2

Channel Integration

Stock connectors for Telecom channels with error-handling workflows

Channel and Interest bound throttling management

Seamless integration with non-Telecom channels : Web, App, Digital

Social media integration (For customer 360 profile curation, For hyper-personalized experience delivery)

Seamless integration with other systems (Relational and Non relational stores cum data-marts, Data Lake)

Want to check mViva CDP in action?

How mViva CDP delivers value

Case Studies

Telecom operator significantly improved their campaign ROI

Market Leader Replaces Legacy Rewards System by

Market Leader Migrates Legacy Systems to Contextual

Use cases

You can do much more with mViva

Explore Resources

Explore Resources

Customer Trust Report

Why to attend the Telco

Context-driven Personalisation – the next

How retail banks can utilise

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