Revolutionizing Lead Management and Conversion
One of the biggest challenges for businesses is to convert website visitors or App users into leads and then into high value paying customers. With mViva, you can take your lead management game to the next level. mViva transforms your lead funnel optimization to help you achieve your business goals along with delivering a personalised experience to both known and unknown visitors.
Revolutionizing Lead Management and Conversion
One of the biggest challenges for businesses is to convert website visitors or App users into leads and then into high value paying customers. With mViva, you can take your lead management game to the next level. mViva transforms your lead funnel optimization to help you achieve your business goals along with delivering a personalised experience to both known and unknown visitors.
How mViva takes lead management to next level
How mViva helps you navigate the Lead Management challenges
Challenge 1 : Identifying high value interaction on the App and Website and how to pursue high potential prospects
Challenge 2 : Lead profile enrichment from zero party, first party and third-party data
Solution
mViva creates a holistic lead profile by capturing different data points from internal systems, such as CRM and billing, through partner portals or any other trustworthy third-party data source.
Challenge 3 : Lead segmentation and contextual Personalisation journeys to interact in real-time
Solution
mViva’s ML-based lead segmentation and persona-driven personalisation in real-time through customer journeys directly from the lead funnel.
Challenge 4 : Data sharing/Integration with CRM, CXM, etc.
Solution
Two-way data sharing to enrich the lead’s profile by using data from internal and external systems and enrich CRM data.
How mViva helps you navigate the Lead Management challenges
1
Challenge
Identifying high value interaction on the App and Website and how to pursue high potential prospects.
Solution
mViva’s ML driven patented lead scoring helps you identify, track and interact with high value visitors based on their interest, focus, and pattern party score.
2
Challenge
Lead profile enrichment from zero party, first party and third-party data
Solution
mViva creates a holistic lead profile by capturing different data points from internal systems, such as CRM and billing, through partner portals or any other trustworthy third-party data source.
3
Challenge
Lead segmentation and contextual Personalisation journeys to interact in real-time
Solution
mViva's ML-based lead segmentation and persona-driven personalisation in real-time through customer journeys directly from the lead funnel.
4
Challenge
Data sharing/Integration with CRM, CXM, etc.
Solution
Two-way data sharing to enrich the lead's profile by using data from internal and external systems and enrich CRM data.
Case Studies
Telecom operator significantly improved their campaign ROI
The telecom operator wanted to create a 360-degree customer profile...
Read More
Market Leader Replaces Legacy Rewards System by
The client needed a new-age solution to rejuvenate its Loyalty...
Read More
Market Leader Migrates Legacy Systems to Contextual
There was an imminent need for the client to replace...
Read MoreFeatures of mViva Lead Management
Lead Scoring
ML Driven lead scoring to help you identify, track and interact with high value leads
Curate the lead funnel for products and help in lowering customer acquisition costs.
Lead Enrichment
A holistic multi-dimensional lead enrichment to give you a complete picture of your prospects needs, actions, bahaviors and more.
Lead enrichment through
- Native Web/App SDK
- CRM
- CXM
- Third Party Partner Data
Lead Nurturing and Lead Nudging
Rule Driven
Map user to a persona and design unique digital campaigns for each
Goal: Immediate next steps
Tenure: Short lived
Nature: Operational / Action-Reaction type
Portfolio Driven
Analyse the leads from the customer’s AUM and existing portfolio of products to see which ones
complement the best.
Nurture along paths including for products that the customer may not have shown an interest in yet
(no active lead).
Journey Driven
Long term strategy driven and largely proactive.
May involve educating customer and getting them to a desired portfolio taking into consideration both the customers and enterprises interests.
ML Driven
Infer customer intent based on derived or perceived interest and needs.
Possible leads from one customer across different products and nudge only the desired ones.
Lead funnel Management
Bridging the ap between business and customer objectives through ML.
- Funnel Restructuring
- Lead Engagement
- Funnel Optimisation
Case Management
ML Driven lead scoring to help you identify, track and interact with high value leads
Curate the lead funnel for products and help in lowering customer acquisition costs.
Want to check mViva Lead & Acquisition Management in action?
Explore Resources
Explore Resources
Customer Trust Report
Decoding telcos experience and perception of working with Pelatro. Pelatro, a…
Why to attend the Telco…
Why Telecom Marketing Leaders Must Attend the Telecom Customer Value Management…
Context-driven Personalisation – the next…
The impact that telecommunication companies have on our everyday lives cannot be…
Customer Trust Report
Decoding telcos experience and perception of working with Pelatro....
Read MoreWhy to attend the Telco
Why Telecom Marketing Leaders Must Attend the Telecom...
Read MoreContext-driven Personalisation – the next
The impact that telecommunication companies have on our everyday...
Read More
How retail banks can utilise
Customer journey orchestration has been a hot topic for...
Read More
