mViva Contextual Loyalty Management

mViva Contextual
Loyalty Management (CLM)

Unleash the potential of loyalty beyond mere rewards and points with mViva to elevate customer engagement.

Traditional LMS vs mViva Contexual LMS

Traditional loyalty systems

Traditional programs often rely on basic rewards and points, limiting their ability to engage customers on a deeper level.

One size fits all approach

Same products for all customers

Tier-based delivery of non-personalised experience to millions of customers

Similar discounts and offers for all the customers with no or little personalisation

MViva Loyalty Management Solution

mViva’s LMS integrates AI-driven analytics, personalized interactions, and multi-channel support, offering a dynamic, adaptive approach that aligns with modern consumer behaviour.

Points Earning

Tier-based / Affinity based

Easy to configure conversion rules

Different point types

Customer Requests

Balance or other inquiries

Available offers

Opt-In and Opt-Out

Multi-Channel

Mobile App/Web

SMS/USSD/IVR

Redemption

Adding new products

Add new merchants

Housekeeping

Points expiry

Auto-enroll/termination

Manage loyalty tiers effectively

Blacklist

Reports

MPIN

Community

Gift

Success drivers for a loyalty program

Structure of Loyalty Program

Customer Factors

Structure of Rewards

Customer Centric

Partnership

Loyalty as a Service

Case Studies

Telecom operator significantly improved their campaign ROI

The telecom operator wanted to create a 360-degree customer...

Market Leader Replaces Legacy Rewards System by

The client needed a new-age solution to rejuvenate its...

Market Leader Migrates Legacy Systems to Contextual

There was an imminent need for the client to...

Case Studies

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Success drivers for a loyalty program

Structure of loyalty programs

Customer Factors

Customer centric

Success drivers for a loyalty program

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LOYALTY PROGRAMS

Type of Loyalty programs you can run with mViva:

Earn and burn Loyalty Program

Earn and Burn Loyalty Programs allow customers to earn points with each purchase and redeem them for discounts or rewards. This simple and straightforward approach effectively motivates frequent purchases by providing immediate and tangible benefits.

Tiered Loyalty

Tiered Loyalty Programs reward customers based on their spending or engagement levels, allowing them to progress through different tiers. Higher tiers unlock more valuable rewards, incentivizing customers to remain loyal and increase their spending.

Perks Loyalty

Perks Loyalty Programs focus on enhancing the overall customer experience by offering exclusive benefits like free shipping or early access to sales. These programs aim to provide value beyond transactions, fostering a stronger connection with customers.

Coalition Loyalty

Coalition Loyalty Programs involve partnerships between multiple brands to offer shared loyalty rewards. Customers can earn and redeem points across a network of participating businesses, providing greater flexibility and value.

Influencer/Referral Loyalty

Influencer/Referral Loyalty Programs reward customers for referring friends or promoting the brand on social media. By leveraging word-of-mouth marketing, these programs help expand the customer base and enhance brand visibility.

Gamified Loyalty

Gamified Loyalty Programs incorporate game elements like challenges and leaderboards to engage customers. By making the earning process fun and interactive, these programs boost participation and customer engagement.

Loyalty Communities

Loyalty Communities build a sense of belonging among members through forums, events, and exclusive content. These programs encourage social interaction and foster a deeper connection between customers and the brand.

Paid Loyalty

Paid Loyalty Programs require customers to pay a fee to join, offering premium benefits in return. These programs ensure a committed and engaged membership base by providing exclusive perks and advantages.

Lifestyle Loyalty

Lifestyle Loyalty Programs align rewards and benefits with customers' lifestyles and interests. By creating a holistic relationship that goes beyond mere transactions, these programs enhance brand affinity and loyalty.

Umbrella Loyalty

Umbrella Loyalty Programs cover multiple brands or sub-brands within a single loyalty program. This approach allows customers to earn and redeem rewards across a family of related brands, providing a cohesive and comprehensive loyalty experience.

Hybrid Loyalty

Hybrid Loyalty Programs combine elements from various loyalty program types to create a tailored approach. This flexibility allows businesses to cater to diverse customer preferences and behaviors, maximizing the program’s effectiveness.

LOYALTY PROGRAMS

Types of Loyalty Programs

Earn and burn Loyalty Program

Earn and Burn Loyalty Programs allow customers to earn points with each purchase and redeem them for discounts or rewards. This simple and straightforward approach effectively motivates frequent purchases by providing immediate and tangible benefits.

Tiered Loyalty

Tiered Loyalty Programs reward customers based on their spending or engagement levels, allowing them to progress through different tiers. Higher tiers unlock more valuable rewards, incentivizing customers to remain loyal and increase their spending.

Perks Loyalty

Perks Loyalty Programs focus on enhancing the overall customer experience by offering exclusive benefits like free shipping or early access to sales. These programs aim to provide value beyond transactions, fostering a stronger connection with customers.

Coalition Loyalty

Coalition Loyalty Programs involve partnerships between multiple brands to offer shared loyalty rewards. Customers can earn and redeem points across a network of participating businesses, providing greater flexibility and value.

Influencer/Referral Loyalty

Influencer/Referral Loyalty Programs reward customers for referring friends or promoting the brand on social media. By leveraging word-of-mouth marketing, these programs help expand the customer base and enhance brand visibility.

Gamified Loyalty

Gamified Loyalty Programs incorporate game elements like challenges and leaderboards to engage customers. By making the earning process fun and interactive, these programs boost participation and customer engagement.

Hybrid Loyalty

Loyalty Communities build a sense of belonging among members through forums, events, and exclusive content. These programs encourage social interaction and foster a deeper connection between customers and the brand.

Paid Loyalty

Paid Loyalty Programs require customers to pay a fee to join, offering premium benefits in return. These programs ensure a committed and engaged membership base by providing exclusive perks and advantages.

Lifestyle Loyalty

Lifestyle Loyalty Programs align rewards and benefits with customers' lifestyles and interests. By creating a holistic relationship that goes beyond mere transactions, these programs enhance brand affinity and loyalty.

Umbrella Loyalty

Umbrella Loyalty Programs cover multiple brands or sub-brands within a single loyalty program. This approach allows customers to earn and redeem rewards across a family of related brands, providing a cohesive and comprehensive loyalty experience.

mViva Contextual Loyalty Management: Features and Functionalities

Points Earning

Rewards points for different actions such as visiting app/website, making a purchase on partner portal, playing a game, or location based.

Redemption

Redeeming the points for own products, partner products, for special programs or transferring of points.

Subscriber Request

Self-service, redemption of points, check personalised available offers, or opt in our out form the services.

Housekeeping

Enable the operator to manage customer lifecycle, enrol or terminate customers, generate or change PIN, manage loyalty tiers and access to out of the box real-tie reports.

Access Channel

SMS, USSD, IVR, Email, Web, App, Viber, and Google RCS. Information access through Pull channels, bulk notification, personalised and contextual offers on all access channels, Language preference.

Community

Create community to gift points to family or friend, donate or share points, earn points when invitee register.

Loyalty-as-a-Service

Run and host multiple partner loyalty programs via a single platform enabling Loyalty-as-a-Service
(LaaS) and unlock new revenue opportunities.

Location-based Loyalty Program

A customer standing near a store running a special promotion

Step 1

Analyse purchase history

Products purchased or redeemed points for

Step 2

Real-time Interaction

Send exclusive promo code to the subscriber

Step 3

Check Points Balance

Check if enough points are available to redeem

Step 4

Recommend Actions

IN case enough points are not available, recommend actions to earn and redeem points.

Diffrentiated Discounts and Promotions

Differentiated Discounts and Promotions

Telco allocate specific discount and promotions budget for each customer

Apportion budget with extra weightage for products that the subscriber has shown interest for in
the past

Run exclusive discounts and promotions for each customer

Subscriber seeking Redemption

Subscriber is planning to redeem points

Analyse subscriber’s purchase and redemption history

Place relevant offers and products that would interest subscriber the most on top of the list.

Proactive Redemption Suggestion

Subscriber’s rewards points reaches the level when they normally redeem

Analyse subscriber’s purchase and redemption history

Send an offer for a product that the customer would like to redeem the points for.

Want to check mViva Contextual Loyalty Management in action?

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Explore the powerful features of the tool and how it helps you in achieving your business goals

Case Studies

Case Studies

Success drivers for a loyalty program

Success drivers for a loyalty program

Earn and burn Loyalty Program

Tiered Loyalty

Perks Loyalty

Coalition Loyalty

Influencer/Referral Loyalty

Gamified Loyalty

Loyalty Communities

Paid Loyalty

Lifestyle Loyalty

Umbrella Loyalty

Hybrid Loyalty

Earn and burn Loyalty Program

Earn and Burn Loyalty Programs allow customers to earn points with each purchase and redeem them for discounts or rewards. This simple and straightforward approach effectively motivates frequent purchases by providing immediate and tangible benefits.

Tiered Loyalty

Tiered Loyalty Programs reward customers based on their spending or engagement levels, allowing them to progress through different tiers. Higher tiers unlock more valuable rewards, incentivizing customers to remain loyal and increase their spending.

Perks Loyalty

Perks Loyalty Programs focus on enhancing the overall customer experience by offering exclusive benefits like free shipping or early access to sales. These programs aim to provide value beyond transactions, fostering a stronger connection with customers.

Coalition Loyalty

Coalition Loyalty Programs involve partnerships between multiple brands to offer shared loyalty rewards. Customers can earn and redeem points across a network of participating businesses, providing greater flexibility and value.

Influencer/Referral Loyalty

Influencer/Referral Loyalty Programs reward customers for referring friends or promoting the brand on social media. By leveraging word-of-mouth marketing, these programs help expand the customer base and enhance brand visibility.

Gamified Loyalty

Gamified Loyalty Programs incorporate game elements like challenges and leaderboards to engage customers. By making the earning process fun and interactive, these programs boost participation and customer engagement.

Hybrid Loyalty

Loyalty Communities build a sense of belonging among members through forums, events, and exclusive content. These programs encourage social interaction and foster a deeper connection between customers and the brand.

Paid Loyalty

Paid Loyalty Programs require customers to pay a fee to join, offering premium benefits in return. These programs ensure a committed and engaged membership base by providing exclusive perks and advantages.

Lifestyle Loyalty

Lifestyle Loyalty Programs align rewards and benefits with customers' lifestyles and interests. By creating a holistic relationship that goes beyond mere transactions, these programs enhance brand affinity and loyalty.

Umbrella Loyalty

Umbrella Loyalty Programs cover multiple brands or sub-brands within a single loyalty program. This approach allows customers to earn and redeem rewards across a family of related brands, providing a cohesive and comprehensive loyalty experience.

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